Wise Investing Made Simple: Larry Swedroe's Tales to Enrich Your Future by Larry E. Swedroe

Introduction     7
The Names Are Never the Same     11
How Markets Set Prices     17
The Twenty-Dollar Bill     31
Persistence of Performance: Athletes Versus Investment Managers     37
The Demon of Chance     43
When Even the Best Aren't Likely to Win the Game     49
Outfoxing the Box     57
Between a Rock and a Hard Place     61
Great Companies Do Not Make High-Return Investments     65
Stocks for the Long Run     73
Buy What You Know     79
Why Did I Buy That Stock?     85
Too Good to be True     91
Too Many Eggs in One Basket     97
Confusing Before-the-Fact Strategy and After-the-Fact Outcome     105
An Investor's Worst Enemy     111
A Higher Intelligence     117
Even With a Clear Crystal Ball     121
Be Careful What You Ask For     131
Ship of Fools     135
What If Everyone Indexed?     139
Mad Money     145
The Big Rocks     149
Don't Sweat the Small Stuff     153
The Big Rocks Portfolio     157
A Tale of Two Strategies     167
How toIdentify an Advisor You Can Trust     171
Conclusion     175
Appendix A     177
Notes     180
Acknowledgments     184
Index     185