This book is based on the 'hand on', real-life experience of the authors who have built up a highly successful business selling luxury goods on the Web.
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March 09, 2003: Have you ever seen a web site and wondered how it became successful? How it was started and brought to screaming success? Have you ever pondered about the strategies that made the site such a success and wished you could apply those strategies to your own online business? In this brand new book by Martin Brighty and Dean Markham, you?re given a unique insider?s look at what makes a successful online business... by studying a real-life example. The most interesting aspect of this book is that most successful web sites want to keep their techniques to secret. However, Dean and Martin have instead chosen to outline their strategies for you in their new book. The book begins with a background of the online business and the market. From there, readers learn how the authors collected market data, designed their web site, determined the company?s primary goals, and put their ideas into action. This step-by-step book outlines how to develop an online brand, how the web site itself was optimized, and how the authors created a market niche for their product line. This is must read for anyone currently using or looking into using the internet to market their products or services.
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