Winner Takes All: Steve Wynn, Kirk Kerkorian, Gary Loveman, and the Race to Own Las Vegas by Christina Binkley

From the Publisher

Wall Street Journal columnist Christina Binkley takes an up-close-and-personal look at how Steve Wynn, Kirk Kerkorian, and Dr. Gary Loveman are building a bigger and better Las Vegas and how their influence is spreading beyond the city's borders.

The Washington Post - Jonathan Krim

…[an] important and detailed account…Binkley vividly conveys the repulsiveness of the scene, but as with train wrecks, you just can't stop looking. Or reading.

Publishers Weekly

Former Wall Street Journalreporter Binkley offers this story of the "trio of tycoons" who took over Las Vegas and transformed it from a "crushed-velvet world" with a "libidinous frontier air" into a place where, increasingly and sometimes surprisingly, "entertainment and good taste go hand in hand." Binkley provides an inside look at deal-maker Kerkorian, casino visionary Wynn and professor-turned-mogul Loveman and their lavishly competitive lives: their exclusive and "aggressive" tennis games, the one-way conveyor belt created to transport customers away from a competing casino, the battle to build the biggest and the best. The author shares intriguing details about these power players-Wynn has a secret entrance, behind some fake books on a shelf, to a sprawling closet-and is also adept at portraying a seedier Vegas, where aged Mafia barons dined "on the osso buco at Piero's Italian restaurant, their canes hanging from their chairs." Sometimes her chronology gets a little murky. Still, Binkley offers plenty of nuggets mined from her years on the beat, producing a full, flashy tale of powerful men and their pride, vanity, envy, greed-and all the other cardinal no-nos that earned Vegas the name "Sin City." (Mar.)

Library Journal

What is it about Las Vegas that draws millions of people each year willing to spend billions of dollars? In her first book Wall Street Journal columnist Binkley tries to explain the city's allure by focusing on three of its more successful casino tycoons, all of whom she believes to be responsible for Las Vegas's transformation from a gaudy gambling town into a gigantic theme park. These men themselves could have made a pretty amazing story (she had personal access to all three), but Binkley chooses instead to devote the majority of the book to chronicling how the new generation of casinos was designed and built, which unfortunately makes for rather lackluster reading. In one of the more insightful sections, she does divulge how these casinos actually make their money, revealing that "casinos do not gamble-the odds are always fixed on their side." Ultimately, the appeal of the "sin capital of the U.S." is neither about art nor culture, but simply fantasy. As Binkley observes, "people don't come to Las Vegas for good taste." Suitable for larger public libraries.-Richard Drezen, Washington Post , NYC Bureau

Kirkus Reviews

Las Vegas, and how it got that way. Wall Street Journal columnist Binkley focuses on the three visionaries-dissimilar in temperament, sensibility and manner-who have returned the luster and glamour to Sin City after its benighted tenure as a tacky family vacation spot. Casino magnate Steve Wynn (the Mirage, the Bellagio) receives the lion's share of the attention-and for good reason. Charismatic, voluble, driven and, tragically, slowly going blind, Wynn assumes the dimensions of a tragic Shakespearean king, obsessively building overwhelmingly deluxe pleasure palaces filled with fine art and world-class entertainment, spas and restaurants in an orgy of hubris and overspending. His nemesis, Kirk Kerkorian (MGM Grand), is in every way his opposite: a fastidious, self-effacing operator who lives for the killer deal and brokers multibillion-dollar transactions well into his 80s. Finally there is Gary Loveman, a clean-living former economics professor who revolutionized the gaming industry with impossibly complex consumer behavior-predicting formulas targeting low-rollers, sending the revenues for the down-market Harrah's chain into the stratosphere. The most interesting bits come when things go wrong: The sad story of the misguided attempt to open a modern, ultra-luxe supercasino in Mississippi is, as rendered by Binkley, a small comic classic of class confusion and cultural misunderstanding, rich in schadenfreude. The author has a novelist's instinct for character development and taut, suspenseful storytelling, infusing the subject with all of the drama, verve and what-happens-next imperative of a classic Scorsese epic. It's a quintessentially American story, full of money, ego, competition,vice and the stubborn belief that transcendence is just around the next corner, waiting for someone with the vision and guts to grab it. As exhilarating as a high-stakes game of craps.

What People Are Saying

Po Bronson
"It's a great drama on the greatest stage. . . . Wynn, Kerkorian, and Loveman represent three opposing business personalities, three styles of achieving success. On the Vegas Strip, they're pitted against one another like gladiators, and we've got front-row seats. Kapow!"--(Po Bronson, author of WHAT SHOULD I DO WITH MY LIFE?)

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In this town, nobody likes each other: It's all veneer covering the seething hate. -Jan Jones, former Las Vegas mayor

The dust has cleared. Kirk Kerkorian controls the western half of the Las Vegas Strip. Gary Loveman and the vast Harrah's and Caesars empire commands the central zone. Steve Wynn is the overlord of an island to the north.

So Las Vegas is set for a showdown. The town is in the full swing of its most robust renaissance. A good $60 billion worth of new casino resorts is under way there-more than the United States' planned spending on Homeland Security in 2007.

A recent Google search for "Las Vegas" revealed 179 million hits. This compared with 132 million hits for "Rome," a city some 2,700 years older than Las Vegas but with a similar history of gluttony. What this tells us is that Las Vegas, as a cultural reference and as a city, has taken on greater worldwide significance than the place may deserve. Also, it's heavily advertised.

Yet there it is. Las Vegas is visited annually by forty million people and it is growing like mad. Like mad.

Las Vegas has been reborn many times, always emerging bigger and more boisterous, wriggling and howling to make its presence known. Pioneers Bugsy Siegel and Gus Greenbaum built the Flamingo in 1946: a two-hundred-room resort that cost $6 million. That is less than one-third the $20 million that Caesars Palace recently spent on each of six snazzy new high-roller suites.

These huge casinos are the result of an extraordinary partnership of ego, nerve and greed on the part of a handful of men. But they couldn't fill them without you, the public-people who can't get enough of Las Vegas, and those who hate it but go anyway.

Each year, at least a million more people visit Las Vegas than the year before. The city has twice as many hotel rooms as New York City, and on many weekends all 135,000 of them are sold out.

The town's popularity conquers many inconveniences. Las Vegas Boulevard is tackier than the old Times Square-children can collect prostitution fliers from the sidewalk in front of Caesars Palace. In Las Vegas, visitors stand in queues: at airports, hotels, buffets, valet parking, taxi stands, and theater box offices. The only places where there are no lines are at the slot machines.

Yet in a time when vacations have been so curtailed that they amount to long weekends, people visit Las Vegas for a whopping average of 4.5 days. They arrive prepared to spend cash and, while there, they dutifully participate in an ecstasy of consumerism.

Roughly as many people visit Las Vegas as New York City each year, but Sin City's visitors spent 62 percent more in 2005 than their counterparts touring the Big Apple. This explains why Guy Savoy has opened a restaurant in Las Vegas; by most estimates, it is the most expensive restaurant in the world. Luxury retailers have noticed too. By 2009, if all goes as planned, Chanel will have more clothing boutiques in Las Vegas than in New York. And if you desire a pair of Manolo Blahnik shoes, you will find no larger a collection anywhere than at the Blahnik boutique in Las Vegas.

One might easily assume that people go to Las Vegas to gamble. But of the $36.7 billion that sinners spent in Las Vegas in 2005, only $9.7 billion was wagered away, according to the Las Vegas Convention and Visitors Authority. If not to gamble, why go? When it's all averaged out, most folks see a show, spend $248 on food and drinks, $136 on shopping, and $60 on local transportation. Those who did gamble sat at slot machines or tables for an average 3.6 hours per day. Which is, when you think about it, a long stretch spent on your butt.

People go to Las Vegas for things that are plastic but couldn't happen anyplace else. Kobe beef for breakfast, lunch, and dinner. A Nordic sake sommelier. A massage at Canyon Ranch before a six-hour blackjack spree. Even the entertainment is mind-bending: if you haven't seen Cirque du Soleil in Las Vegas, then you haven't seen what Cirque can do on a stage that will disappear underwater or flip sideways and toss its actors into space.

There are many other stunning and stimulating parts of Nevada, but few visitors bother to venture even a few miles to see Hoover Dam, Lake Mead or the vast, lovely lunar landscape that stretches past Death Valley to the west and the Grand Canyon to the east. On average, sightseeing absorbed a mere $8.21 of visitors' trip budgets. That won't buy entry to the Liberace Museum-not even with the senior discount.

The convention authority understandably did not account for how much people spent on sex, sex shows, drugs, or other illegal activities. Given the billboards, advertising fliers, and prostitutes visible around Las Vegas, it's a safe bet that this, too, plays as significant a role in the Las Vegas economy as gambling.

So. If that many people are having so much fun visiting Las Vegas casinos, just imagine what it's like to own one. No industrial titan is likely to equal the lifestyle of an average Las Vegas casino boss. A trip to the Far East for a casino mogul is likely to include socializing with the wealthiest industrialists in China as well as eager dignitaries in Thailand, Hong Kong, and Singapore. For a dinner at his home several years ago, Steve Wynn simultaneously hosted his friends former U.S. President George H. W. Bush and the actor Bruce Willis. Clint Eastwood got married on the Wynns' Las Vegas terrace; Wynn has vacationed with former British Prime Minister Tony Blair and has hosted the Dalai Lama at his home.

Kirk Kerkorian has owned his own movie studio and spends part of nearly every year on the French Riviera. Glenn Schaeffer, the former president of Mandalay Resort Group, snared a recurring role on the television show Las Vegas. He played a casino owner alongside actor James Caan, whom Schaeffer took to calling "Jimmy."

As investments go, casinos sure beat pork bellies.

Las Vegas is headed toward being a "major city," visited each year by more than four million international travelers, including business and political leaders who come to use Las Vegas for their own devices.

Yet, for all its phenomenal growth, Las Vegas behaves like a small town. The Strip pulses with the testosterone of casino bosses who are locked in treacherous rivalries but attend one another's birthdays and charity galas and send their kids to the same two private schools.

Las Vegas may be plastic and modern, but it retains a libidinous frontier air-a pioneering, can-do zeal to improve. This is a city that will send in road-building crews on the graveyard shift in order to avoid disrupting the flow of traffic into a new casino. It's a mindset that comes from the knowledge that Las Vegas initially had nothing, really nothing, going for it except its willingness to be bulldozed.

And imploded. And bulldozed again into resurrection.

Chapter Two "RIFLE RIGHT"

There was a time I was aiming at $100,000. Then I thought I'd have it made if I got a million dollars. Now it isn't the money. -Kirk Kerkorian

Kirk Kerkorian, clad in gray pants and a blue dinner jacket, strolled into the ballroom of the Mirage hotel in late November 2005. He was flanked by a couple of old friends. His little entourage made its way to a table front and center, where a line of white-coated waiters stood at attention-the only line of waiters in the ballroom.

This year, the Nevada Cancer Institute's Rock for the Cure gala had an angelic theme. Hors d'oeuvres were served by leggy "rock angels" wearing white hot pants, white platform go-go boots, and four-foot-long feathered wings. A topless angel with silver sparkles painted on her nipples swung lazily from a trapeze bar on the ceiling. She looked bored. The actor George Hamilton strolled by with his famous ochre complexion.

Onstage, television personality Larry King chitchatted from a dais. King's trademark suspenders were slung over his bony shoulders.

"He's gonna hate me for doing this," King confided to the microphone, "but he's one of the world's great entrepreneurs and he's here tonight! Kirk Kerkorian, folks! Give 'im a hand. Take a bow, Kirk."

The room rose en masse, people in gowns and tuxedoes throwing their hands together in applause. Kerkorian nodded politely, a movie studio owner who waits in line to see films anonymously in theaters, a casino mogul who views boxing bouts in his own casinos from the nosebleed section.

Rock for the Cure is one of the big charity balls in Las Vegas, where the town's elite bid each year on such desirables as a golden retriever puppy, Muhammad Ali boxing mitts, and dinners cooked by Wolfgang Puck. The other elite charity events of the year in Las Vegas are an Alzheimer's gala headed by Larry Ruvo, who runs the region's dominant wine and liquor distributorship, Southern Wine and Spirits; and Andre Agassi's annual Grand Slam for local children's causes.

"There's no more Howard Hughes," King continued, his gravelly basso rising like a carnival barker. "We have Kirk Kerkorian!"

The Mirage's ballroom was full of designer gowns glued to artificially augmented bodies-a blend of Hollywood va-va-voom and Kansas City spangles. At some point during the evening, a Bentley Continental Flying Spur was auctioned off for $220,000, and an outing with Tiger Woods went for $350,000.

A date with flirtatious Fox weathergirl Jillian Barberie was sold twice-each time for $100,000-with coaxing from Larry King. "Larry's my pimp," Barberie joked from the stage.

Later, the comedienne Rita Rudner performed. Rudner lives in Las Vegas. She began her routine by voicing one of Las Vegans' fondest hopes: that they might become a legitimate city. Not just white-glove, but world-class.

The Nevada Cancer Institute, one month old, was promising Las Vegans the panache of real medical research. It was founded by one of the town's new power couples, Heather and Jim Murren. Jim Murten was president and chief financial officer of Kerkorian's casino company, MGM Mirage. Heather Murren had abandoned a seven-figure income as a Wall Street analyst to found the institute.

In her speech that evening, Heather Murren noted that patients had already flown in for treatment from as far as Arkansas. A murmur of awe rippled through the ballroom. "We're getting so sophisticated," Rudner said dryly. "I tell people in New York not to get too uppity."

Then she gazed across a glittering sea of rock angels and trophy wives. "Here, breasts-they're more than a body part," Rudner deadpanned, "they're entertainment."

The singer Stevie Nicks was preparing to take the stage as Kerkorian was leaving, still flanked by his pals, a few minutes before ten p.m. Larry King was back at the microphone.

"On Saturday, I am seventy-goddamned-two years old and Kirk Kerkorian is my hero," King told the crowd. "He'll live forever. And if he doesn't, he'll buy heaven and sell shares."

* * *

Kerkorian's office is in the leafy commercial district of Beverly Hills, on Rodeo Drive, just around the corner and across the street from the Barneys New York store. It is separated from the paparazzi tourist movie-star hubbub part of Rodeo by the automotive whoosh of Wilshire Boulevard. Down one more block, the neighborhood turns to homes with small, neatly kept backyards.

The office building, a modern low-rise with a dozen or so tenants, is unmarked by Kerkorian's name or the names of any of the companies that he controls. One must simply know.

Kerkorian stands 5'11" or thereabouts and has an etched face, a pugilist's nose, and stubborn, wavy white hair. Even in his ninth decade, he is tennis svelte. He goes just about everywhere with a posse of loyal cronies who are willing and able to jet off with him at a moment's notice. Yet aside from being a billionaire, a sometime Hollywood studio mogul, and a casino tycoon, Kerkorian is quirky and old-fashioned-a relic. Most of his contemporaries are six feet underground. At midlife, he was Howard Hughes's nemesis and Cary Grant's buddy. In his youth, he boxed and flew airplanes.

He keeps life as simple as any mogul can. He doesn't use credit cards or wear a watch most days, according to friends. Embarrassed about his lack of formal education, he doesn't make speeches or accept awards. He has donated millions of dollars to charitable causes-many of them in Armenia, and even including the Armenian government-but he won't allow any of the roads, buildings, or other projects to be named for him and he has not so much as visited any of them, according to a longtime friend. Kerkorian is as likely to lunch with his bookkeeper as with another business titan-perhaps more likely. He drives himself around in regular-guy vehicles. Recently it was a pair of white Jeep Cherokees-one in L.A., another in Las Vegas.

To meet Kerkorian is to receive a polite handshake, a nod, a restrained smile. He is unreadable. People say it's an adrenaline rush to do business with Kerkorian, but this comes as much from people's imaginations-"He is a legend!"-than from anything in his unextraordinary behavior.

Kerkorian runs two primary companies. One is called the Tracinda Corporation. The other is the Lincy Foundation. Both are an amalgam of the names of Tracy and Linda-his two grown daughters from his second marriage to a former Las Vegas showgirl named Jean Maree Hardy. Linda is adopted, according to several accounts. Kerkorian is legally the father of a third daughter, Kira Rose Kerkorian, though the girl turned out to be another rich man's progeny.

Tracinda owns his holdings in the other companies that Kerkorian controls. Its offices on Rodeo are quiet and genteel, according to several people who have worked there. The receptionists, accountants, and lawyers begin to arrive around nine a.m. to begin a day that is steeped in tradition, as some have worked there for three decades. They leave at the stroke of noon to lunch together, typically at one of three restaurants. The choices include a Mexican eatery, a French bistro, or a soup-and-sandwich shop. Kerkorian often eats a sandwich at his desk or lunches at a restaurant around the corner at the Beverly Wilshire Hotel, his colleagues say.

No one seems to be particularly clear on how Kerkorian spends his hours in his office, other than to say that he isn't pushing papers or sweating details. He speaks on the telephone. He thinks.

Everyone heads home around five p.m.

Widespread beliefs that Kerkorian leads a frugal life are just false.

Kerkorian maintains large homes in Los Angeles and Las Vegas. He travels in his own Boeing 737, which according to legal records is furnished with a living room, kitchen, two bedrooms, and seats for twenty-one passengers. In addition to walking around with a wad of thousands of dollars in his pocket, he has also had a long and fickle relationship with a yacht-a 192-foot, German steel-hulled boat with two 1,750 horsepower Caterpillar engines, a teak sun deck, a gymnasium-plenty of comfort but no "frou-frou" details-with room for ten guests and a dozen crew members.

It's the twenty-second largest yacht in the world, according to Power & Motoryacht magazine's 2005 rankings. The yacht is one of those assets, like the MGM movie studio and his early airline, that Kerkorian keeps buying and selling.

Kerkorian chartered the yacht in her earlier life, liked her, bought her, named her the October Rose (his sister's name is Rose), sold her, and after she underwent a series of new owners (including Larry Ellison) and new names (Libertad, Sakura), bought her back again. And named her October Rose again. Then sold her again.

"It's a guy's boat," says Douglas Sharp, of Sharp Design in San Diego. Kerkorian hired Sharp to refurbish the yacht, but didn't seem much interested in the details. "We just met him once," says Sharp, who had traveled to Las Vegas with a set of plans for the yacht's refurbishment.

"One of the meetings was really bizarre. We sat in the outer office and sent the designs into an inner office," Sharp says. Kerkorian sent an emissary with his comments, but didn't bother to step outside his office or invite Sharp in. "We never saw him."

When Kerkorian kept the yacht in San Diego, Sharp says, "She was always on the move. His crew would get a call and have to take her out. It was for his friends to use-and for him to use. It was never chartered."

(Continues...)

Excerpted from WINNER TAKES ALL by Christina Binkley Copyright © 2008 by Christina Binkley. Excerpted by permission.
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