Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small by Barry J. Nalebuff, Ian Ayres
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Textbook (Paperback - First Trade Paper Edition)
- 238pp
- Sales Rank: 124,298
Textbook Information
- ISBN-13: 9781422104347
- Edition Description: First Trade Paper Edition
- Edition Number: 2
- Pub. Date: November 2006
- Publisher: Harvard Business Press
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Product Details
- Pub. Date: November 2006
- Publisher: Harvard Business Press
- Format: Textbook Paperback, 238pp
- Sales Rank: 124,298
- ISBN-13: 9781422104347
- ISBN: 1422104346
- Edition Number: 2
- Edition Description: First Trade Paper Edition
Synopsis
Why Not? is a primer for fresh thinking, for problem-solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? According to Why Not? authors Barry Nalebuff and Ian Ayres, no.
Illustrated with examples from every aspect of life, Why Not? offers techniques which will help you take the things we all see, every day, and think about them in a new way. Great ideas are waiting. Why not be the one to discover them?
Parade
To come up with great ideas, you just need to pay attention to things that annoy you. And you have to be willing to challenge the status quo.
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