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(Hardcover)
In this revealing business advice audiobook, the magic of the World Famous Pike Place Fish Market proves a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Here for the first time, owner John Yokoyama explains in his own words just how he transformed his business into a workplace that is renowned worldwide.
WHEN FISH FLY offers Yokoyama's cohesive strategy for achieving world-famous results for owners, managers, and front-line workers alike. Once you understand the generative principles behind the World Famous Pike Place Fish Market, you too can develop a culture that leads to excellent employee morale and legendary customer service.
"You can energize your employees and delight your customers by modeling your business on the fabulous ideas that come from the World Famous Pike Place Fish Market." (Ken Blanchard)
More Reviews and RecommendationsJOHN YOKOYAMA is the owner of the World Famous Pike Place Fish Market. John's love of fish began as a child fishing with his father on Puget Sound. He learned the retailing business by working at his dad's produce stand in the Pike Place Farmer's Market. At age 25, he purchased the fish stand across from his dad's produce stand. He lives in Seattle.
JOSEPH MICHELLI, PH.D. is a psychologist, organizational consultant, daily radio talk show host, professional speaker, and author of Humor, Play and Laughter. He presents and consults on the creation of dynamic and playful corporate cultures for corporations around the world. He lives in Colorado Springs, Colorado.
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March 23, 2005: Author John Yokoyama, owner of Seattle's World Famous Pike Place Fish Market, explains how he changed his attitude toward his employees, embraced a new way of treating people, led his employees in a fundamental directional shift and built a widespread reputation. This isn't a business 'cookbook' that tells you step by step what to do. As Yokoyama insists, you can't just copy someone else's success. You must be an individual. However, the story of his turnaround and triumph at World Famous Pike Place Fish Market is a good read that illuminates the need for leaders to treat their employees, as he says, as people, not as human resources. Although the Market is getting to be as overexposed as a fish left out in the sun, we welcome this first person exposition from the owner. After numerous published accounts about the Market, the saga of how Yokoyama empowered employees, promoted his business and changed his style comes through best in his own words.