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Revised and expanded for the 1990s, here is the bestselling creative-thinkingclassic written by America's foremost creativity consultant. Illustrated.
ROGER VON OECH is the president of Creative Think, a California-based consulting firm that has conducted creativity seminars with such companies as American Express, Apple Computer, AT&T, CBS, IBM, NBC, and NASA. He earned his doctorate from Stanford University in a self-conceived program in the history of ideas.
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June 24, 2004: An ideal tool to help people become more creative
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May 01, 2002: Buy this book and keep it for ready reference whenever you need creative stimulation, much like that offered in Why Didn't I Think of That? - Think the Unthinkable and Achieve Creative Greatness.