Wayfinding: Designing and Implementing Graphic Navigational Systems by Craig M. Berger

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Synopsis

A stress-relieving handbook for designing wayfinding systems.

As we get more public spaces, and as they become increasingly complicated, people, more than ever, need to know where they are and where they are going. To bring clarity to this confusion, graphic design is crucial, but the design of wayfinding systems is also a collaborative process.

Biography

Craig Berger is Director of Education and Professional Development for the Society for Environmental Graphic Design(SEGD). Craig started as a preservation architect with John Milner Associates before managing sign and streetscape programs for the Foundation for Architecture, where he became an expert in urban sign and interpretive programs, completing studies and focus group testing on color, wayfinding, accessibility and maintenance /management issues. Craig has advised a number of cities and heritage areas around the country in how to develop their own urban sign programs including financing, design and maintenance including Lancaster PA, Philadelphia PA, Washington D.C., and Miami Beach FLA. Also in his work at the Foundation Craig did a large scale survey on streetscape issues and permitting that resulted in two educational brochures on the subject in use by the city, as well as develop educational programs on urban design and neighborhood redevelopment.

Since joining SEGD in 2002 Craig has developed an educational and training program for the organization based on designer competencies and has also developed an outreach program in universities and other design associations. He has spearheaded specific coursed accessibility, wayfinding, sign systems, exhibition design and Universal design.

Craig has also developed a program to spearhead the placement of environmental graphic design and exhibition design programs in universities. In the process of developing this program Craig has taught wayfinding design at Florida International University, Iowa State University, and Kent State University and is currently developing exhibition design programs at the University ofLiecester and Fashion Institute of Technology.

Currently Craig is spearheading a testing and educational program with SEGD on developing a set of universal healthcare symbols on behalf of Hablamos Juntos with the Robert Wood Johnson Foundation. Craig is the author of Wayfinding: Designing and Implementing Graphic Navigational Systems, published by Rotovision in November 2005.