Universal Principles of Design by William Lidwell, Jill Butler, Kritina Holden

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(Hardcover)

  • Pub. Date: October 2003
  • 216pp
  • Sales Rank: 50,754

    Reader Rating: (3 ratings)

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    Product Details

    • Pub. Date: October 2003
    • Publisher: Rockport Publishers
    • Format: Hardcover, 216pp
    • Sales Rank: 50,754

    Synopsis

    Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design workùuntil now.

    Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.

    This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

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    Biography

    William Lidwell is a partner and chief research and development officer at the Applied Management Sciences Institute.

    Customer Reviews

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    • Ratings: 3Reviews: 1

    Everyone should own this bookby Anonymous

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    March 15, 2005: This book is fairly comprehensive as far as the number of topics covered is concerned. The explanations all fit inside of a single page of text, which sometimes means they are too brief. The authors did consider this, however, and include lots of reference. The related topics section at the bottom of each page is probably the best feature. The diagrams are all ideal for the subject, and very easy to understand. Although the book is listed under graphic design, industrial designers, engineers, programmers, and ESPECIALLY teachers of these subjects can benefit from the information this book contains. It is worth every penny.