This is PR: The Realities of Public Relations by Doug Newsom, Dean Kruckeberg, Dean Kruckeberg, Judy Turk, Judy Turk

Synopsis

Ideal for the beginning student or the experience public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS covers the world of public relations through a strong emphasis on the fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, you'll have resources you can take away from the classroom.

Annotation

This Is PR: The Realities Of Public Relations provides information and guidance that will be useful to the experienced public relations practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on the fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to be engaged and prepared!

Biography

Doug Newsom, professor, director of The Schieffer School of Journalism's Ad/PR graduate program, at Texas Christian University, is the senior co-author of THIS IS PR and PUBLIC RELATIONS WRITING. She is also the co-author of three other books. Dr. Newsom served as an elected member from the USA of the Council for International Public Relations Association. She is on the board of the International Public Relations Research Conference and also is a member of the Commission on Public Relations Education. Dr. Newsom also has been chair of PRSA's College of Fellows and is past chairperson of the Accrediting Committee for the Accrediting Council on Education for Journalism and Mass Communications. She has been President of the Association for Education in Journalism and Mass Communication, Southwest Education Council for Journalism and Mass Communication, Texas Public Relations Association and both the Dallas and Fort Worth chapters of PRSA. Dr. Newsom has been national faculty advisor for PRSSA. She founded the PRSSA chapter at TCU, which awards a scholarship in her name. At TCU, she also has been chairperson of the Faculty Senate, and a scholarship at TCU was endowed in her honor by Staley McBrayer. Awards include PRSA Outstanding Educator, TPRA Golden Spur and Association of Women in Communications Headliner. She has served Fulbrights in India and Singapore, given workshops in South Africa, Hungary, Bulgaria, Poland and Vanuatu and taught in Latvia and England. She has been chairperson of the Fulbright discipline committee and served 18 years on a gas research advisory council and as a board member of a publicly held company from 1982 until reaching board retirement age January2007.

Judy VanSlyke Turk is the Director of the School of Mass Communications at Virginia Commonwealth University and was founding dean of the College of Communication and Media Sciences at Zayed University in the United Arab Emirates. Prior to that, she was dean of the College of Journalism and Mass Communications at the University of South Carolina, director of the journalism and mass communication program at Kent State University, and a faculty member at the University of Oklahoma, Louisiana State University and Syracuse University. Dr. VanSlyke Turk is past president of the Association for Education in Journalism and Mass Communications. She has represented AEJMC on the Accrediting Council for Education in Journalism and Mass Communication and served two terms as a member of AEJMC's elected Standing Committee on Teaching Standards. She has been chair of the Teaching Standards Committee and is former chair of AEJMC's Council of Divisions and its Public Relations Division. Currently, Dr. VanSlyke Turk is a member of the Commission on Public Relations Education. She was a member of the Public Relations Society of America's Strategic Planning Committee and the Task Force on the Future of Public Relations. She is past chair of PRSA's College of Fellows and a member of the steering committee of the Commission on Public Relations Education, a collaborative venture of several organizations. She was also named a PRSA Outstanding Educator. She is co-editor of Journalism Studies, a refereed scholarly journal, and was co-editor of a book of international case studies published by the Institute for Public Relations. She has consulted and lectured on public relations and journalism/mass communications in Eastern Europe, Russia and the Newly Independent States, the Baltics, the Middle East and Asia.

Dean Kruckeberg is a professor of public relations in the Department of Communication Studies at University of Northern Iowa. He joined THIS IS PR, Sixth Edition as a co-author and is co-author with Dr. Ken Starck of PUBLIC RELATIONS AND COMMUNITY: A RECONSTRUCTED THEORY. Dr. Kruckeberg is a member of the College of Fellows, Public Relations Society of America, and is a past member of PRSA's national board. He has been National Faculty Advisor to the Public Relations Student Society of America. Dr. Kruckeberg serves as educator co-chair with practitioner John Paluszek of the Commission on Public Relations Education, a consortium of national professional and scholarlyassociation representatives who recommend guidelines for public relations curricula and pedagogy for the USA. He is a former chair of the Public Relations Division of the International Communication Association, the Public Relations Division of the National Communication Association, the PRSA Educators' Academy and the Public Relations Division of the Association for Education in Journalism and Mass Communication. He also is a charter member of the Institute for Public Relations' Commission on International Public Relations, and is a member and a former co-chair of PRSA's national Educational Affairs Committee. Honors include PRSA's National Outstanding Educator Award, the State of Iowa Regents Faculty Excellence Award, the Institute for Public Relations Pathfinder Award for research, the Wartburg College Alumni Citation and NCA's first PRIDE award in the book category for his book with Dr. Starck. Dr. Kruckeberg taught at the United Arab Emirates University and helped develop their public relations curriculum. He also has taught in Latvia, Bulgaria, Sweden and Russia. He is author and co-author of numerous book chapters and journal articles, many of which deal with global public relations and international public relations ethics.