The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World by Sue Martin Mahar
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(Paperback)
- Pub. Date: March 2009
- 276pp
- Sales Rank: 443,673
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Product Details
- Pub. Date: March 2009
- Publisher: AMACOM
- Format: Paperback, 276pp
- Sales Rank: 443,673
- ISBN-13: 9780814412701
- ISBN: 081441270X
Synopsis
One of the hottest trends in pop culture, Second Life(R), is a virtual, 3-D "world" that exists on the Internet. Populated by tens of millions of users, Second Life(R) is an opportunity to network with others, buy and sell products and services using real currency, and advertise your brand in a thriving, receptive environment.
Caroline Geck - Library Journal
Business as we know it is being revolutionized by Second Life, a Web 2.0 application that enables registered users to create animated identities called avatars and to construct and spend time in virtual worlds represented by these avatars. In the process of building these online worlds, users have also created new virtual marketplaces for buyers and sellers. Second Life users can convert Linden dollars to U.S. dollars, and avatars can give tours of both virtual products and real-world products, directing other avatars to online billboards, movies, and virtual meetings. Sue Martin Mahar, a longtime Second Life resident, and Second Life guide Jay Mahar here show how enterprises (including Fortune 500 firms like IBM) are strategizing ways to use Second Life to gain competitive advantage. This guide shows entrepreneurs how to assess potential opportunities and conduct business in Second Life and includes many handy lists of practical dos and don'ts. With Second Life continually evolving, business possibilities there are in fact limitless, as this book shows. Essential reading for all entrepreneurs and recommended for both the general public and business students.
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This is the best business guide to Second Lifeby Anonymous
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May 08, 2009: Jay and Susan have written a book about Second Life at just the right time. Second Life has emerged as the best platform to provides businesses with a stable entreé into the virtual worlds that presage the 3D internet. It takes experienced guides to get you started, and the Mahars fit the bill. It takes a team to do this, because it is ultimately a social platform. This is why "Building a Business in Second Life" succeeds: it projects the mutual experience of two people who know both real world business principles and the unique realities of virtual reality. Start here.
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