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Put together by an outstanding network of experts from business (Microsoft, Sony, Philips, and AIG), consultancies, and academia, this book aims to teach and guide leaders, managers, practitioners, students, and professors in every sector of society, and in every industry, in creating a successful and sustainable enterprise. By making the steps needed clear, understandable, and simple to follow, the book naturally engages readers in their journey and encourages their participation in three key ways: by increasing their understanding and awareness of what sustainability means at a conceptual and practical, as well as a personal, level; by energizing and expanding people's commitment to building sustainable enterprises; and by providing readers with extensive tools and techniques so they can individually and collectively take actions that will improve the social, environmental, and economic performance of their organizations in both the short and long term.
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April 15, 2009: "The boss came back from a seminar and said we need to be sustainable", "our green team needs to make the next step", "I need to provide better documentation to justify our sustainability efforts", are all statements that I hear routinely in presentations or as a part of general calls that come in. This book provides a valuable resource as it serves admirably as a primer for the unintiated, a problem solver for the overwhelmed and a tool chest for the seasoned practitioner.
The fieldbook can provide a mirror to see how you are doing and/or a framework to organize what you are already doing. It probably won't be something that you peruse from cover to cover but it will give a range of options and information on all of the pages. The book also does a pretty good job of differentiating between "commodity" sustainability and "organizational differentiation and leadership" sustainability.There are very few books that I will recommend when asked where to start simply because organizations moving to the sustainability path are starting from such different places. This book provides a range of information to satisfy those diverse needs. It has all of the earmarks for being one of the books on your shelf with folded corners, highlights and tabs for the "go to" locations helping your organization explore, implement and share sustainable practices.Reader Rating:
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March 27, 2009: This book is a complete guide to moving towards sustainability. Rarely do authors assemble a comprehensive resource to reference at every stage of creating a more sustainable organization. The information is backed up by extensive research and is a great primary resource for understanding the characteristics and practices that successful businesses and organizations will have in the future. Whether you are starting a business or in an organization that is taking strides towards sustainability, this book must be within reach on your desk.
It quickly becomes apparent that this isn't something you can digest and put back on the shelf. Truly it is a "fieldbook" and a staple reference for anyone interested in the area of sustainability. It is equally as powerful a tool for students or others who are interested in learning the components of sustainability, its integration, and why it will be the paradigm for successful business now and in the future.