The School and Community Relations by Don Bagin, Donald R. Gallagher, Edward H. Moore

Synopsis

Writing for school administrators or those studying to become administrators, the authors (of Rowan U. and the National School Public Relations Association) introduce the field of school public relations. Beginning with a section on essential considerations they topics such as the public character of the school; understanding the community; policies, goals, and strategies; and administering school- community relations programs. The next section explores the different types of publics and circumstances affecting communications. The final section concentrates on communication tools, discussing how to work with the press; the use of radio, television, exhibits, and audiovisual aids; how to use the Internet; the preparation of published materials; and the planning and conduct of political campaigns; and dealing with school choice. Annotation ©2004 Book News, Inc., Portland, OR

Booknews

Focusing on the special public relations issues of the school setting, this text is organized into four parts: essential issues, such as the public character of the school, understanding the community, and administering the program; relations with special publics, including internal and external publics, crisis preparation, and communication about special events; communication tools, including the press, other media, new technologies, written media, and conducting campaigns; and evaluation and program assessment. Updates to the 1997 edition includes such topics as school violence, diversity, the Internet, increased e-mail and Web site use, electronic polling and telephony, school vouchers, and school choice. Annotation c. Book News, Inc., Portland, OR (booknews.com)