The Resume Writers Workbook, 3E: Marketing Yourself Throughout the Job Search Process by Stanley Krantman

Product Details

Synopsis

Written in simple and easy to understand format, The Resume Writer's Workbook, third edition will guide the student step by step not only with preparing an outstanding resume, but with the entire job search. It will help them develop a solid plan to market themselves to potential employers and show them how to write an effective and eye-catching cover letter.

Biography

Stan Krantman has a unique approach to resume writing. While working on his Masters in Advertising at Northwestern University's Medill School of Journalism, Mr. Krantman came up with the idea of incorporating rudimentary principles of marketing to the art of resume writing. He believes that by incorporating elements such as "consumer benefits," the resume should be viewed as a marketing document, advertising the prospective employee, rather than as a bland summary of work experience. Unlike other resume books that encourage the job seeker to simply copy "tested" resumes, he feels every person should learn the skills needed to market themselves. This approach produces resumes that stand out.
Mr. Krantman himself tested this time and again when he ran Capital Writers, a successful resume company based in St. Louis, where he perfected the process. Besides working and lecturing in the field of job searching, Mr. Krantman has taught for more than twenty years. He has also worked in the publicity department for Cannon Films and as a screenwriter for Davis-Panzer Productions in Hollywood.