Table of Contents
Acknowledgments xv
Introduction xvii
Buying the eBay Way! 1
Let's Get Started 3
The eBay Phenomenon 3
Registering on eBay, Step-by-Step 9
User ID and Password Selection Tips 11
Terms of Use and Your Privacy 13
Changing Your Contact Information 17
Changing Your User ID, E-mail Address, or Password 19
Troubleshooting Registration Problems 21
Opening a PayPal Account 22
The eBay Website 29
Navigating the eBay Web Site-a Road Map 29
The eBay Navigation Bar 29
The Sign In Page 36
Navigating the eBay Home Page 38
Navigating the Site Map, Categories, and Item Description Page 40
eBay Categories 41
My eBay 53
Your eBay Account 68
The Feedback Forum 78
Reading Feedback 78
Leaving Feedback 84
Feedback Protocol 85
Shopping on eBay-Find It! 93
What Can I Buy on eBay? 93
Browsing eBay 96
Searching eBay 118
Title Search 120
Search Tips 127
Search Command Chart 129
Advanced Searching Options 134
Shopping on eBay-Buy It! 151
Before You Bid or Buy-a Safe Trading Checklist 160
What Type of Payment Does a Seller Accept? 183
Online Payments-The Safest Way to Buy on eBay 189
We've Found It...We've Checked It Out...Let's Buy It! 190
Bidding 191
Sniping 200
Multiple Item Bidding-How It Works 211
Buy It Now-How It Works 214
Shopping at eBay-Pay for It! 221
Completing the Transaction 222
Contact the Seller 230
Ask the Seller a Question 231
Payment Options 232
Online Payment Services 233
Managing Bids and Purchases with My eBay 237
Leaving Feedback for the Seller 242
Other Bidding and Buying Options and Considerations 243
eBay Express 244
Half.com 247
Buying Big Stuff at eBay 248
eBay Motors-Cars, Trucks, Boats, and So On 249
Real Estate 253
International Buying 256
Searching International eBay Sites 258
More on Currency 260
Buying Locally 264
eBay Guidelines, Rules, and Help for Buyers 267
eBay Buyer Guidelines and Rules 267
A Buyer Trust and Safety Checklist 271
Avoid Questionable or Prohibited Activity 272
eBay Rules for Buyers 272
Special Retraction Rules 274
Shill Bidding 276
Unpaid Items (UPIs) 276
Feedback Offenses 277
Reporting Questionable Activity or Items 278
Dispute Resolution 279
Resolving a Difficult Transaction 280
How to Get Help on eBay 289
eBay Education 291
Selling the eBay Way! 301
Selling Setup, Step-by-step 305
Following the Steps 305
Setting Up an eBay Seller's Account 306
Opening a Premier- or Business-Level PayPal Account 317
Research Your Item 323
Completed Listings Search 323
Creating and Editing Digital Pictures of Your eBay Item 331
What Are Digital Pictures? 331
Do I Need Digital Pictures of My eBay Item? 332
Taking the Picture-Selecting a Method 332
What to Look For in a Digital Camera 334
Taking the Picture-Setting Up the Item 335
Picture-Taking Tips 345
Editing Digital Pictures (Using Software) 355
Griff's Pixel Guidelines 366
Saving and Archiving Your eBay Digital Pictures 368
Writing a Description and Packing the Item 373
A Simple and Thorough Description 374
Packing-Do It Right! 380
The eBay Sell Your Item Form 388
Selecting a Category 390
Setting the Show/Hide Options 395
Describe Your Item 399
Adding Pictures 401
eBay Picture Services 401
Picture Options 413
Writing a Description 415
Cut, Copy, and Paste 416
Formatting Your Description with the Description Editor 423
Selecting a Selling Format 430
Selling Format: Online Auction 431
Reserve Price 433
Buy It Now 433
Quantity and Duration 434
Selling Format: Fixed Price 436
Payment Methods You Accept 440
Shipping Calculator 442
Buyer Requirements 451
Return Policy Considerations 453
Promote and Review Your Listing 454
Recommendations For Your Listings 462
Preview Your Listing 462
Fees 466
Selling Troubleshooting 471
Second Chance Offer 479
After the Sale 481
Invoicing the Buyer 482
Accessing PayPal Payments 492
Leaving Feedback 496
Shipping 498
Crating and Freighting Large Items 509
International Shipping Considerations 512
eBay Business Tips and Tools 515
Business Structures for eBay Sellers 516
The Advantages of Incorporation vs. Sole Proprietorship 517
Costs of Incorporation 518
A Few Words About Taxes 518
eBay Main Street 520
What to Sell? 521
Be Gone, Inefficient Markets...eBay to the Rescue! 526
Finding Product 527
Trading Assistants 533
Your Business Location 535
Selling from Your Home 535
Your Office Equipment 538
Bookkeeping 539
Using Auction Management Tools 546
Keeping Track of Your Listings Using My eBay for Low-Volume Sellers 546
eBay Seller Tools For High-Volume Sellers 547
Turbo Lister 547
Selling Manager (Basic and Pro) 551
Blackthorne Basic and Pro Versions 554
eBay Stores 556
eBay Cross Promotions Tool 560
eBay Sales Reports 563
Promoting Your eBay Business with Your About Me Page 568
Growing Your eBay Business 569
The eBay PowerSeller Program 571
Successful Business Practices 573
Special Selling Considerations 580
Selling to the World 582
HTML for eBay Sellers 587
What Is HTML? 588
What Exactly Are Web Pages? 588
What Is the Web? 589
What Is a Web Browser? 590
Creating an HTML-Formatted eBay Description from Scratch 591
HTML Tags 610
HTML Character Entities 626
Hyperlinks 629
The Image Tag 635
Table Tags 638
Other HTML Tags 643
Advanced Image Hosting Solutions 649
eBay Listings and Digital Pictures-Advanced Solutions 649
Pictures on a Web Page-How Does That Work? 650
Digital Picture Hosting (Image Hosting) 655
eBay's Picture Manager 682
Help! 687
Trust and Safety for Sellers 687
Questionable or Prohibited Practices and Activities 688
Bidding Offenses-Shill Bidding 692
Feedback 692
Unpaid Items 692
Listing Violations 694
eBay and PayPal Buyer Protection 696
Listing Copyrighted or Trademarked Items on eBay 697
The eBay VeRO Program (Verified Rights Owners) 698
Listing Brand-Name and Copyright-Protected Items on eBay 699
Appealing VeRO Actions 700
Dispute Resolution 701
How to Get Assistance at eBay 702
On-site Help 702
My eBay 703
Getting Help from Other eBay Members 704
Live Help 709
Contacting eBay Customer Support 712
eBay Radio 714
Glossary 719
Index 731
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