The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
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(Paperback)
- Pub. Date: November 2008
- 288pp
- Sales Rank: 6,521
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Product Details
- Pub. Date: November 2008
- Publisher: Wiley, John & Sons, Incorporated
- Format: Paperback, 288pp
- Sales Rank: 6,521
- ISBN-13: 9780470379288
- ISBN: 0470379286
Synopsis
Totally updated with a new introduction and fresh insights on social media
The Internet and social media have transformed the way companies communicate with consumers. The New Rules of Marketing and PR shows you how to leverage the potential of Web-based communication to build a personal link with your market. Forget old advertising tactics that don't work online. Adopt the new rules and start a profitable relationship with your buyers and those who influence them.
Praise for The New Rules of Marketing and PR
"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."
—Publishers Weekly (starred review)
"[Scott] goes far beyond technology and explores the ramifications of the Web as it pertains to people. He sets down a body of rules that shows you how to negotiate those ramifications with maximum effectiveness. And he does it with real-life histories and an engaging style."
—Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books
"The New Rules of Marketing and PR teaches readers how to launch a thought leadership campaign by using the far-reaching, long-lasting tools of social media. It is an invaluable guide for anyone who wants to make a name for themselves, their ideas, and their organization."
—Mark Levy, coauthor of How to Persuade People Who Don't Want to Be Persuaded and founder of Levy Innovation, a marketing strategy company
"'Revolution' may be an overused word in describing what the Internet has wrought, but revolution is exactly what Scott embraces and propels forward in thisbook. With this rule book to the online revolution, you can learn how to win minds and markets, playing by the rules of new media."
—Don Dunnington, President of the International Association of Online Communicators (IAOC), Director of Business Communications at K-Tron International, and graduate instructor in online communication at Rowan University
Biography
David Meerman Scott is an award-winning marketing strategist, best-selling author, conference speaker, and seminar leader.
Customer Reviews
The New Rulesby jrsedivy
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March 24, 2009: I have recently just become aware of the author, David Meerman Scott with his latest book World Wide Rave. After reading World Wide Rave I decided to begin reading his other books starting with The New Rules of Marketing & PR - so I will be going back in time with my reviews. I found The New Rules to be a great read with plenty of useful information; the ideas contained within are well ahead of its time. This book explores tools for promoting a successful marketing campaign such as social media, podcasting, blogging, etc. which stand to redefine the way marketing is done. This book is packed with great ideas, tips for executing these ideas, and real world examples of those achieving success using the techniques outlined in this book. I did find World Wide Rave to be an easier read given the unique layout of that book, however I have the benefit of hindsight as I am working my way backward through his work. Great read and highly recommended for those interested in the subject matter and being on the cutting edge of marketing.
I Also Recommend: Do You Matter?, Open Brand, World Wide Rave, Groundswell, Re-Imagine!.
An important bookby Anonymous
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March 23, 2009: Rules for marketing and PR are on the move. This book gets it right between the eyes and opens them to the reader. An important book for those who want to be in today's market.
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