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$39.95

Textbook Details

  • EDITION:
    1st Edition
  • ISBN:
    0742525104
  • ISBN-13:
    9780742525108
  • PUB. DATE:
    October 2003
  • PUBLISHER:
    Rowman & Littlefield Publishers, Inc.

The Millennium Election: Communication in the 2000 Campaign / Edition 1 by Lynda Lee Kaid (Editor), John C. Tedesco (Editor), Dianne G. Bystrom (Editor), Mitchell S. McKinney (Editor), Karen Anderson (Contribution by)

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Overview -

The Millennium Election

Product Details

  • Pub. Date: October 2003
  • Publisher: Rowman & Littlefield Publishers, Inc.

Synopsis

The Millennium Election highlights some of the most important campaign communication from the 2000 elections, looking at candidates' political messages, the media's campaign coverage, the impact of the Internet, and the political socialization of young voters. The authors show that we still have much to learn about traditional candidate-voter interactions as well as new forms of political communication—and these forms must work together to engage a new generation of voters.