| Preface | |
| Acknowledgments | |
| Introduction: Before Florida, There Was a Campaign ... | 1 |
| 1 | Style and Effects of the Bush and Gore Spots | 5 |
| 2 | Myth and Anti-Myth in Presidential Campaign Films 2000 | 17 |
| 3 | Issue Advocacy and Political Advertising in Election 2000 | 27 |
| 4 | Viewer Reactions to the 2000 Presidential Debates: Learning Issue and Image Information | 43 |
| 5 | Character versus Competence: Evidence from the 2000 Presidential Debates and Election | 59 |
| 6 | Lockbox and Fuzzy Math: Associations of Viewers' Debate Recall and Partisan Strength in the 2000 Presidential Campaign | 73 |
| 7 | Metacoverage of the Press and Publicity in Campaign 2000 Network News | 89 |
| 8 | Representations of the Public and Public Opinion in National Television Election News | 105 |
| 9 | Watching the Adwatchers: Examination of Adwatch Stories from the 2000 Election | 117 |
| 10 | Issue Agendas in Candidate Messages versus Media Coverage: Are Women and Men on the Same Page? | 147 |
| 11 | Candidates as Comedy: Political Presidential Humor on Late-Night Television Shows | 165 |
| 12 | Organizing an Online Campaign: The Legacy of McCain2000.com | 179 |
| 13 | Differences and Similarities in Use of Campaign Websites during the 2000 Presidential Election | 189 |
| 14 | Prelude to a Divide: Who Had Access in 2000? | 201 |
| 15 | Political Discussion and Media Use: Contrasts between Early and Late Campaign Phases | 217 |
| 16 | Across the Ages: Views of the 2000 Debates from College Freshmen to Senior Citizens | 229 |
| 17 | The Voice of Young Citizens: A Study of Political Malaise in Campaign 2000 | 243 |
| Index | 257 |
| About the Contributors | 261 |