The Millennium Election: Communication in the 2000 Campaign by Lynda Lee Kaid (Editor), Dianne G. Bystrom, John C. Tedesco, Lynda Lee Kaid

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Textbook (Paperback)

  • 280pp

Textbook Information

  • ISBN-13: 9780742525108
  • Edition Number: 1
  • Pub. Date: October 2003
  • Publisher: Rowman & Littlefield Publishers, Inc.

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Product Details

  • Pub. Date: October 2003
  • Publisher: Rowman & Littlefield Publishers, Inc.
  • Format: Textbook Paperback, 280pp

Synopsis

Kaid (telecommunication, U. of Florida), Tedesco (communication studies, Virginia Tech), Bystrom (politics, Iowa State U.), and McKinney (communication, U. of Missouri) present the results of a research project that sought to explore the range of communication used by political and media actors during the 2000 presidential campaigns, as well as its impact on the political socialization of young voters. The impact of different campaign techniques, including use of the Internet and campaign films for national conventions, is also discussed. Annotation ©2004 Book News, Inc., Portland, OR

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