The Forgotten Half of Change: Achieving Greater Creativity through Changes in Perception by Luc De brabandere, Luc De Brabandere
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(Hardcover)
- Pub. Date: May 2005
- 192pp
- Sales Rank: 112,287
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Product Details
- Pub. Date: May 2005
- Publisher: Kaplan Publishing
- Format: Hardcover, 192pp
- Sales Rank: 112,287
- Series: G - Reference,Information and Interdisci
- ISBN-13: 9781419502750
- ISBN: 1419502751
Synopsis
Unlock and Embrace a New Mindset about Business Creativity
The 20th century saw the United States dominate the world of innovation, but at the dawn of the 21st century it’s become pretty clear that the pace of change in a global economy demands not only innovation, but creativity. We must become as good at changing our perceptions as we have become at changing reality.
Inspiring creativity is one of the most pressing needs for American corporations, particularly those in markets that are forcing them not only to improve but transform themselves. Yet true creativity can be had only if you are willing to break the rules that have locked you in a set way of thinking, not just doing. This unique book will help managers think about how they think. This understanding will help them inspire creativity and sense when it is time to focus on the second half of change—changing perception.
The Forgotten Half of Change differs from other books the same way perception differs from reality. It is at once humorous and humanistic, making fun of our weaknesses yet sympathizing with our challenge to be both active and thoughtful. It entertains and challenges its readers at the same time with an array of examples drawn from philosophy, mathematics, technology, and linguistics. Ultimately, this book may help us regain our ability to astonish ourselves and others.
Customer Reviews
Forgotten Half of Change: Achieving Greater Creativity through Changes in Perceptionby Anonymous
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September 14, 2005: This is a truely captivating book. Well written and full of useful examples it is an easy read. The ideas presented in this book are useful in everyday life. This book examines the need for creativity and innovation for change. You can relate this change to your work or home life.
Forgotten Half of Change: Achieving Greater Creativity through Changes in Perceptionby Anonymous
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July 14, 2005: This book is aimed at business types but it isn't just for management, IMHO. The subtitle is 'Achieving Greater Creativity through Changes in Perception' and I think that this says more than the title itself. The author presents the idea that it isn't enough just to toss an incentive in front of someone to get improved performance you need to change perceptions and change actions. He refers to some of the well known philosphers (such as Heraclites and Francis Bacon) and shows a heap of eye games sketches - the kind that you can look at from one angle and see one thing and then from another angle and see something else. It is all about changing perceptions because to make a change in reality, you have to make a change in perception. Here is a good example he uses. If someone is late all of the time, s/he could improve on punctuality by using a daily planner or putting fewer items on the calendar - but that will work for a short while then the person reverts to the old late behavior. To make the change permanent, the person must reevaluate the way s/he views punctuality. The book is carefully researched book and well indexed.
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