The Cultural Imperative: Global Trends in the 21st Century by Richard D. Lewis
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(Paperback)
- Pub. Date: June 2007
- 338pp
- Sales Rank: 341,229
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Product Details
- Pub. Date: June 2007
- Publisher: Intercultural Press
- Format: Paperback, 338pp
- Sales Rank: 341,229
- ISBN-13: 9781931930352
- ISBN: 193193035X
Synopsis
Will the tidal wave of globalization lead us to a bland and uniform cultural landscape dominated by a unified cultural perspective? Will cultural imperialism triumph in the twenty-first century? Or will the cultural imperative that drives human behavior through religion, language, geography and history maintain its influence on the human consciousness? Richard Lewis explores these questions and proposes his own thesis in this sweeping book that examines the forces that keep us from taking off our "cultural spectacles." He explains how cultural traits are so deeply embedded as to resist the homogenization predicted by so many others.
As with his other books, Lewis uses easy-to-understand diagrams throughout to illustrate his concepts. His original three-category classification of cultures-linear-active, multiactive, and reactive-comes to life through his elegant design.
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