The Complete Guide to Google Advertising: Including Tips, Tricks, and Strategies to Create a Winning Advertising Plan by Bruce C. Brown, Paul J. Bliss (Foreword by)
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(Paperback)
- Pub. Date: February 2008
- 288pp
- Sales Rank: 255,124
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Product Details
- Pub. Date: February 2008
- Publisher: Atlantic Publishing Company FL
- Format: Paperback, 288pp
- Sales Rank: 255,124
- ISBN-13: 9781601380456
- ISBN: 1601380453
Synopsis
Are you one of the many that think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. People use Google and its related partner sites to find what they are looking for more than 275 million times a day. Consider that these consumers are looking for your products and services. There are tremendous opportunities and money to be made on the Internet using Google.
Google has created numerous marketing and advertising products that are fast and easy to implement for your business, including AdSense, AdWords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. You will learn the secrets of working with Google - without making costly mistakes. This book is an absolute must have for anyone that wants to succeed by advertising on Google. No stone is left unturned in teaching you the ins and outs of how to use all the Google advertising and marketing tools. You will instantly start producing results and profits.
In addition to the extensive research, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful Google advertising experts. This book contains their secrets and success stories. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement effective Google marketing campaigns and earn enormous profits, then this book is for you.
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Complete Guide to Google Advertising: Including Tips, Tricks, and Strategies to Create a Winning Advby Anonymous
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May 15, 2008: This publication unravels the workings of the most popular search engine on the internet, Google. Through creativity, organization and strategically placed keywords, Google will place the website for your business in the top search results and you will have more visits to your site. It only makes sense that more visits, or hits, the more sales you will make. In The Complete Guide to Google Advertising, Bruce C. Brown explains how to utilize the various marketing methods Google offers. The techniques explained include Pay-Per-Click advertising, AdWords and Adsense. He also provides a history of Google and online marketing that is extremely informative. Various case studies are cited to provide back-up proof that these techniques work. The section that I found the most interesting was about developing a marketing plan. Mr. Brown not only identified the steps to achieve that, but he also explained each one in detail. Beginning with a market analysis and moving on through establishing a business objective until you finally end up with a marketing strategy. Through this it is much easier to decide which aspect of Google?s marketing choices will fit your business the best. This is a book that can be referred back to repeatedly as the focus of your business changes and markets fluctuate. This book is a great resource for Internet marketing.
Complete Guide to Google Advertising: Including Tips, Tricks, and Strategies to Create a Winning Advby Anonymous
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March 09, 2008: Are you looking to expand your business opportunities via Internet sales? Or, alternatively, are you interesting in marketing a particular product or service through search engines? If you answered yes to either of these questions, then Bruce Brown?s latest book, The Complete Guide To Google Advertising Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan, is a must-have for your reference library. Brown?s book is extremely informative, logically devised, and most important, easily understood. It is very ?user-friendly? and anyone, from novice to marketing expert, will find a myriad of new marketing ideas easily adapted for a particular product or service. Another bonus for both business owners and consumers is the list of Search Engines and Web Directories listed on pages 277, 278, & 279. This section provides the name of multiple search engines used when searching for information, goods, and services. The Complete Guide To Google Advertising Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan takes readers through a logical thought process that describes the who, what, when, where, and why of Internet advertising. In addition to text definitions and easily understood concepts, it also utilizes copies of screen shots to help readers grasp a particular idea or principle under discussion. Brown does a great job of taking Internet terminology and explaining it in language anyone can understand, and provides links to additional web sites for associated references. Even if you are a consumer looking for a particular product or service on the Internet, this book is a must-read. It gives consumers and business owners alike a better understanding of how Internet marketing works, and the glossary at the end provides easily understood definitions of Internet terminology users frequently encounter but do not often understand. If you surf the Internet, you need to buy this book!
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