Synopsis

A very practical, step-by-step guide to career success for those who lack top grades or family connections.

Some people graduate from college, and employers covet them: They are the best and the brightest, with stellar grades and great connections, able to land their dream jobs with major corporations right after school.

This book is not for those people.

In The C Student's Guide to Success, leading advertising executive-and former C student-Ron Bliwas presents a program of ten can't-fail principles for climbing to the top using your brains and talents-rather than family connections or fancy degrees.

Bliwas uses real-world stories of business leaders, revealing how they identified and overcame their own weaknesses, and vaulted ahead of peers who had money and family connections. In surveying the come-from-behind success stories of his subjects, Bliwas provides creative, insightful, down-to-earth advice for new graduates, the recently employed, and those with a few false starts under their belt.

In ten simple chapters, Bliwas teaches you how to:

_ Make the most of many mentors
_ Trust your instinct
_ Strive to be a better person than employee
_ Take responsibility seriously
_ Master the art of purposeful learning
_ Take advantage of unexpected opportunities
_ Sell what you believe
_ Go where the stars aren't
_ Be a smart risk-taker
_ Overcome straight-line thinking

Bliwas encourages readers to embrace unconventional strategies, unexpected opportunities, and their own instincts, and to realize that opportunities for career growth exist everywhere-not just on the traditional path to job advancement.

Biography

Ron Bliwas is the president and CEO of A. Eicoff & Company, a division of the leading advertising agency Ogilvy & Mather, where his clients include America Online, Kimberly-Clark, and Chrysler. A pioneer of direct-response advertising, Bliwas is also the chairman of the Direct Marketing Association, and has been named on Crain's list of top Chicago businesspeople for the past eight years. He has appeared on 60 Minutes, and has been featured in The Wall Street Journal, the Chicago Tribune, Advertising Age, and AdWeek.