The Ask: How to Ask Anyone for Any Amount for Any Purpose by Laura Fredricks, Susan Earl Hosbach (Foreword by), Jon M. Wagner (Foreword by)

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(Hardcover)

  • Pub. Date: January 2006
  • 288pp
  • Sales Rank: 63,772

    Reader Rating: (1 ratings)

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    Product Details

    • Pub. Date: January 2006
    • Publisher: Wiley, John & Sons, Incorporated
    • Format: Hardcover, 288pp
    • Sales Rank: 63,772

    Synopsis

    The Ask is a complete resource for teaching anyone—experienced in fundraising or not—how to ask individuals, in person, for a contribution to for a local nonprofit or a special event or community project, an enhanced annual gift, a major or planned gift, or a challenging capital campaign gift. Written by fundraising expert Laura Fredricks, The Ask shows what it takes to prepare yourself and others to make an effective ask and includes over one hundred sample dialogues you can use and adapt. Step by step, the book reveals how to listen, what to say, and how to follow up on each and every ask until you receive a solid and definitive answer. In addition, The Ask covers such topics as how to

    • Examine your views on money before making an ask
    • Learn the ins and outs of asking for money
    • Work with others to make an ask
    • Determine if you should or should not ask a friend, colleague, or peer for money
    • Figure out how many asks you can do given your time constraints
    • Deal effectively with all the responses you will get to an ask

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    Biography

    Laura Fredricks is vice president for philanthropy at Pace University in New York City. She is the author of Developing Major Gifts.

    Customer Reviews

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    Ask: How to Ask Anyone for Any Amount for Any Purposeby Anonymous

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    November 13, 2007: You have just accepted a staff or volunteer position with a prominent local nonprofit organization. One small problem: up until this point, you never have asked anyone for a dime for charity. Fund-raising is a brand new field for you, and now you must routinely solicit large donations and other vital financial assistance from local community and business leaders. Asking for money does not come naturally to most people. Well, here?s some good news: As with any other established area of expertise, you can learn this skill. You can put proven methodologies to work to persuade people to make major financial contributions to your organization. We recommend this intelligent, informative manual on valuable fund-raising procedures and techniques. Laura Fredricks is a true expert on the subject and she details all her hard-won knowledge in this book. You can?t ask for much more than that. Or then again, according to Fredricks, you can. Indeed, she will teach you how to ask for everything that your organization needs.