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March 18, 2009: Being a student of Architecture and wanting to learn more about different building types and design strategies, I found this book to be very informative. The author very clearly and descriptively disassembles his thought process. The author not only describes the architectural solutions to design but has insight on customer psychology as well as creating experiences with in a space. I would recommend this book to anyone in the field of retail or architecture. A very hard book to put down after you start reading, great reference material to add to any library.