Tested Advertising Methods by John Caples, Fred Hahn (Revised by)
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(Paperback - REV)
- Pub. Date: June 1998
- 278pp
- Sales Rank: 60,244
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Product Details
- Pub. Date: June 1998
- Publisher: Benjamin-Cummings Publishing Company
- Format: Paperback, 278pp
- Sales Rank: 60,244
- ISBN-13: 9780130957016
- ISBN: 0130957011
- Edition Number: 5
- Edition Description: REV
Synopsis
Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful. You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.
Customer Reviews
Tested Advertising Methodsby ElFrog
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July 13, 2009: This book was written a long time ago but all of the priciples that are introduced apply in todays market. A must book for anyone wanting to use their advertsing buget money wisely an learning basic advertising methods
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