Tv Commercials by Ivan Cury
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Textbook (Paperback - New Edition)
- 252pp
- Sales Rank: 702,814
Textbook Information
- ISBN-13: 9780240805924
- Edition Description: New Edition
- Edition Number: 1
- Pub. Date: October 2004
- Publisher: Butterworth-Heinemann
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Product Details
- Pub. Date: October 2004
- Publisher: Butterworth-Heinemann
- Format: Textbook Paperback, 252pp
- Sales Rank: 702,814
- ISBN-13: 9780240805924
- ISBN: 0240805925
- Edition Number: 1
- Edition Description: New Edition
Synopsis
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
* Learn to make more effective commercials on any budget
* A comprehensive guide to production techniques for making commercials
* Explains dynamics between client, agency, and producer
Biography
Ivan Cury is a professor in the Communication Department of California State University, Los Angeles, where he has taught for the past fifteen years. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA.
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