Subject to Change: Creating Great Products and Services for an Uncertain World by Peter Merholz, David Verba, Todd Wilkens, Brandon Schauer

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Synopsis

As markets, people's lives, and the world are becoming more complex and unpredictable, many of the old approaches to solving business problems are insufficient. Developing creative, agile, and experience-focused approaches is becoming critical business practice for small and large companies alike. But just knowing about these approaches isn't enough. Companies need to develop a new set of organizational competencies: qualitative customer research to better understand the behaviors and motivations of customers; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. With "Subject to Change: Creating Great Products and Services for an Uncertain World," Adaptive Path, a leading user-experience research, development, and training firm, has created a roadmap to guide businesses large and small through the process of developing the organizations, skills, and strategies essential for success in environments that are constantly changing.

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Subject to Change: Creating Great Products and Services for an Uncertain Worldby Anonymous

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May 18, 2008: Are you a business leader that uses customer experiences to inform and shape your organization?s product development process? Authors Peter Merholz, Todd Wilkens, Brandon Schauer and David Verba, have done an outstanding job of writing a book that guides organizations large, medium and small through the process of developing the organization?s skills and strategies that are essential in successful environments that are constantly changing. Merholz, Wilkens, Schauer and Verba, begin by offering insights on how organizations can be more flexible to meet market changes by working in new ways for solid customer research, product design, and agile approaches. Then, the authors discuss the success stories that have been achieved by using the principles in the book. Next, they give you innovative advice about overhauling your business practices. The authors also discuss the design of products and services that can adapt to critical change for an organization's success. Finally, the authors discuss why organizations need to change to provide services and products that serve the needs of their customers. By the time you?ve experimented with the business process techniques contained in this most excellent book, you?ll have journeyed well beyond your peers. But, more importantly, you?ll be able to assess how well you're set up to successfully deliver products in the future.