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The book talks about language. It says that if a client says 'I am afraid', you consider this an incomplete sentence and ask him why he is afraid. I think it is obvious, that if someone tells you he is afraid, you will instinctively ask of what. So how is this new information? The only thing I liked about the book is the title, and the illusion that the reader can perform 'magic'
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This book was well written and easy to digest. The theories posited by Richard Bandler, John Grinder in this book have lead to some very interesting outcomes as I attempt to apply them to everyday life. Although, originally written for therapist, I believe that most any one that wishes to take communication to the next level would do well to purchase this book.
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