Strategic Marketing by Syed Akhter

Synopsis

Strategic Marketing provides the tools and techniques for students to approach any marketing challenge with confidence. Readers learn the essential kinds of analysis for marketing and put their findings into use through strategies for a variety of global and local markets, including e-marketing. Coverage of ethics and good business practices complete the package.

Biography

Syed Akhter is currently the chair and professor of Marketing at Marquette University. In addition to teaching a host of marketing course, Dr. Akhter's research interests include market entry strategies, globalization, strategic marketing, and consumer psychology. Dr. Akhter has published in international business and marketing journals such as Journal of International Business Studies, European Journal of Marketing, International Trade Journal, Business Horizons, Journal of World Business, and Journal of Advertising. Dr. Akhter has guest edited special issues of the Journal of Direct Marketing on International Direct Marketing and a special issue of the Journal of Interactive Marketing on International Interactive Marketing. He has authored another textbook titled Global Marketing. Dr. Akhter holds a Ph.D. from University of Oklahoma. He serves as a consultant and conducts global marketing and strategic marketing seminars internationally.