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(Paperback - REV)
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YOUR ROAD MAP to BUSINESS SUCCESS
From the editors of Entrepreneur magazine, this bestselling business startup book has helped hundreds of thousands of readers start their own businesses. Revised, expanded and updated, the 4th edition will help you save time and money, minimize mistakes and maximize profits.
Our practical, easy-to-follow advice takes you step by step through the startup journey and guides you through the first three years of business ownership. You'll find the comprehensive, in-depth information you need to bring your business to life, plus dozens of work sheets and checklists you can use to measure your progress along the way.
HERE'S MORE OF WHAT YOU'LL FIND INSIDE:
HOW TO get business ideas and pinpoint your target market
SECRETS OF successful marketing, from building a brand and promoting your business online to free and low-cost promotion ideas and effective selling techniques
HOW TO harness the power of the internet to simplify startup and increase your chances of business success
CREATIVE WAYS to finance startup and growth
HOW TO take advantage of the latest technology to set up an efficient business on a budget
PLUS: Contact information and websites for hundreds of resources, including startup assistance sources, government offices and small-business-friendly banks
This guide from the publishers of is designed to help potential business owners through the start up phase, whether starting a new business, purchasing an existing one, or buying into a franchise. It includes information on government loans, the basics of bookkeeping, defining a product's target market, obtaining licenses and permits, business insurance, and taxes. The second edition includes new sections on home-based businesses and e-commerce. Annotation c. Book News, Inc., Portland, OR (booknews.com)
More Reviews and RecommendationsRieva Lesonsky a
nationally recognized expert on small business, provides guidance, inspiration, and advice to millions of entrepreneurs each month as senior vice president/editorial director of Entrepreneur magazine.
Number of Reviews: 2
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Excellent Read for Self Starters
Eric, a software engineer from San Diego, 06/21/2004
Good book that covers a very wide rage of topics that every new business owner should become familliar with. I read it twice, once while preparing and planning my business then again after our release date. Both times I got exactly the info I needed to guide my decisions.
Also recommended: Rich Dad series The E Myth Portable MBA
Amazing !!
Travis, an Entrepreneur, 07/01/2003
If you want to start your own business, whether you know what you want to do or not, this is the book to use. This will tell everything you need to know about starting your own business, from the basics to the in depth.