Synopsis

This unique book applies economic theory to the business of sports. It deals mainly with professional team sports (with a section devoted to college team sports), showing how supply and demand join at the market level, and how team owners act together through their leagues (or athletic departments through the NCAA) to facilitate their market power. This book will help the reader understand the business side of sports and how it impacts the games seen at the stadium or in the arena. Topics covered in this book are: demand, supply, and sports market outcomes; the market for talent and labor relations; government and the sports business; and college sports. With amusing anecdotes and interesting stories about sports business personalities, this book is for anyone who is involved in the economic side of sports and sports management.

Booknews

Focusing on professional team sports, this textbook examines ticket pricing, advertising revenue, the business structure of sports leagues, the history of player pay, labor relations, local revenue generated by sporting events, and the debate over stadium financing. The final chapter overviews similar economic issues in college sports. Annotation c. Book News, Inc., Portland, OR (booknews.com)