Sold!: Direct Marketing for the Real Estate Pro by Lois K. Geller

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Synopsis

The "Diva of Direct Marketing" shows and tells real estate professionals how this vital tool can lead to more 'Sold!' signs in their careers

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Biography

Lois K. Geller is founder and president of Mason & Geller Direct, a full-service direct response agency and has extensive executive experience at other agencies as well. Lois is the author of Response! The Complete Guide to Profitable Direct Marketing, Direct Marketing Techniques, and Customers For Keeps. She is a frequent radio and television panelist. Her "Direct Marketing Diva" column is featured in Fortune On-Line. She is an adjunct professor at New York University. She has won the Silver Apple Award for Lifetime Achievement in Direct Marketing, has received the Echo Award in direct marketing and many RSVP Awards in Canada. Lois Geller lives in Hollywood, Florida.

Customer Reviews

Sold: Direct Marketing for the Real Estate Proby Anonymous

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April 07, 2008: I didn't know what sparked me to buy this book but I am thrilled that I did. what a terrific perspective. The recommendations she makes real real sense and they work!

Sold: Direct Marketing for the Real Estate Proby Anonymous

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March 28, 2007: I bought this book on a whim, and then read it in one weekend and did what it said. I tried a letter mailing instead of postcards and it worked. 5 new listings, one new buyer and I'm recommending this book...5 stars!


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