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List Price
$29.95
Textbook Details
-
EDITION:1st Edition
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ISBN:0470411554
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ISBN-13:9780470411551
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PUB. DATE:May 2009
- PUBLISHER:Wiley, John & Sons, Incorporated
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The Social Media Bible: Tactics, Tools, and Strategies for Business Success / Edition 1 by Lon Safko, David K. Brake
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Customer Reviews
Social Media Bible, your social media reference.by Pong_Trinidad
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The Social Media Bible book authored by Lon Safko and David Brake is an insightful book to get familiar with social media. I find this book practical, useful reference for newcomers such as myself, it's an extensive resource that discusses every aspect of social media.
Lon and David did a great job identifying what kind of things I need to know about social media. This book is part reference...Comprehensive guidebook to online social mediaby RolfDobelli
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Do you tweet or troll? Lurk or plurk? Do you have Facebook friends or a LinkedIn list? Are you a virtual world resident with a beguiling or scary avatar? What is your favorite aggregator or rich site summary (RSS) service? Are you happy with your Yelp rating? Do you have a Meebo login? You know Google, but do you know Redlasso or IceRocket? What is your favorite wiki beyond Wikipedia? Like it or not,...
Social Media Bible Gets You In to Social Media Marketingby Max48
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Ron's book, The Social Media Bible, came along at just the right time. I'm working in marketing in a new start up company. Our goal is to maximize our marketing budget and establish our brand on an international level. Using the Social Media Bible as a "How To" guide we were able to improve existing programs and initiate programs that we hadn't thought about. I encountered one problem,...
Overview -
The Social Media Bible
Product Details
- Pub. Date: May 2009
- Publisher: Wiley, John & Sons, Incorporated
- ISBN-13: 9780470411551
- ISBN: 0470411554
Synopsis
The bestselling bible for social media is now completely revised and updated!
The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends.
- Covers all major new software applications, including features and benefits, in detail
- Lists more than 120 companies integral to the social media industry with updated data, products, services, and links
- Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan
- Includes dozens of social media ROI case studies
- Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements
The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.
Biography
Lon Safko is a social media author, speaker, coach, and strategist. With over 25 years of experience, Lon works with Fortune 1,000 companies across the United States to help them develop effective social media marketing strategies.
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