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Textbook Details

  • EDITION:
    1st Edition
  • ISBN:
    0470411554
  • ISBN-13:
    9780470411551
  • PUB. DATE:
    May 2009
  • PUBLISHER:
    Wiley, John & Sons, Incorporated

The Social Media Bible: Tactics, Tools, and Strategies for Business Success / Edition 1 by Lon Safko, David K. Brake

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Customer Reviews

Social Media Bible, your social media reference.by Pong_Trinidad

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The Social Media Bible book authored by Lon Safko and David Brake is an insightful book to get familiar with social media. I find this book practical, useful reference for newcomers such as myself, it's an extensive resource that discusses every aspect of social media.

Lon and David did a great job identifying what kind of things I need to know about social media. This book is part reference...

Comprehensive guidebook to online social mediaby RolfDobelli

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Do you tweet or troll? Lurk or plurk? Do you have Facebook friends or a LinkedIn list? Are you a virtual world resident with a beguiling or scary avatar? What is your favorite aggregator or rich site summary (RSS) service? Are you happy with your Yelp rating? Do you have a Meebo login? You know Google, but do you know Redlasso or IceRocket? What is your favorite wiki beyond Wikipedia? Like it or not,...

Social Media Bible Gets You In to Social Media Marketingby Max48

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Ron's book, The Social Media Bible, came along at just the right time. I'm working in marketing in a new start up company. Our goal is to maximize our marketing budget and establish our brand on an international level. Using the Social Media Bible as a "How To" guide we were able to improve existing programs and initiate programs that we hadn't thought about. I encountered one problem,...


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Overview -

The Social Media Bible

Product Details

  • Pub. Date: May 2009
  • Publisher: Wiley, John & Sons, Incorporated

Synopsis

The go-to guide to social media skills, now in an updated and revised Third Edition

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.

  • Updates and changes to Google's search engine algorithms
  • More information on plug-ins, widgets, apps, and integration
  • Updates on Twitter and Yammer and new information on Google+
  • The latest in mobile marketing

Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

Biography

Lon Safko is a social media author, speaker, coach, and strategist. With over 25 years of experience, Lon works with Fortune 1,000 companies across the United States to help them develop effective social media marketing strategies.