Smart Networking: Attract a Following in Person and Online by Liz Lynch
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(Paperback)
- Pub. Date: November 2008
- 208pp
- Sales Rank: 172,923
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Product Details
- Pub. Date: November 2008
- Publisher: McGraw-Hill Companies, The
- Format: Paperback, 208pp
- Sales Rank: 172,923
- Series: SmartStart Ser.
- ISBN-13: 9780071602945
- ISBN: 0071602941
- Edition Number: 1
Synopsis
New Contacts, Greater Success, and Bigger Business
The key to unlimited opportunities for your business starts with Smart Networking. This is the essential guidebook for building business relationships in a wired world. Business strategist Liz Lynch demystifies the process and puts strategic systems in place that build connections worldwide and attract opportunities 24/7.
Packed with powerful strategies tested by years of experience, as well as real-life stories from the field, Smart Networking describes how to integrate face-to-face techniques with a strong online presence. You'll get low-cost marketing tools that are designed to expand your professional circle exponentially. Lynch will also help you to:
- Identify the gaps in your network and develop a plan to fill them
- Tap into existing contacts and master the art of the ask
- Increase visibility through speaking, e-zine publishing, and blogs
- Expand your reach with social networking tools
- Develop a winning mindset to guide all your networking activities
Biography
Liz Lynch is author of 102 Secrets to Smarter Networking and founder of the Center for Networking Excellence. This company develops products, programs, and seminars that help entrepreneurs and professionals get clients, build their businesses, and accelerate their careers through networking.
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Liz Lynch nails it!by DoreM
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February 16, 2009: Just when you think that you've heard and read all there is to know about networking Liz Lynch shows that there is so much more that you can learn. Her book provides insight into the how to's and why networking smarter is key in today's fast paced world. Smart Networking illustrates the how and where to network for building business relationships with real-life examples. Liz Lynch provides tools and strategies for those just starting to network as well as for those who are life long networkers who want to expand their contacts through the use of social networking tools.
An enjoyable way to get primed, motivated and started soon - on your own terms!by www.StratexCoaching.com
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January 21, 2009:
I lead Stratex, an executive coaching and consulting firm based in Manhattan, and write on leadership and career advancement for the American Management Association. Naturally, friends, family, clients and journalists ask me about networking all the time. For years, I have referred them to Liz Lynch, as she offers the most practical, elegant and lucrative advice out there.
As an executive coach and consultant, networking is essential for me on three levels. First, all of my clients derive from referrals. End of story. When you work for business, government, and nonprofit leaders executives, everything is based on reputation. Second, networking enables me to connect clients with new opportunities, thus increasing my value to them. Third, as my clients become smarter networkers, it benefits me as they introduce me to other compelling professionals.
Smart Networking is valuable on all three levels. First, within days of reading it, I already implemented some of the new practices she explains. It?s not only the ideas, it?s the perspective. Yes, I had a Linked In profile, but it turns out, I was only gaining part of the potential value. Second, the book presents many ways to introduce people with less work and greater impact. Third, Smart Networking is the perfect resource to encourage others to advance their networking skills.
As Liz explains with warmth and humor, what goes around comes around. This is the book I?ll recommend for years to come. I?ve already purchased five copies for clients and friends, and am sure to double that soon.
Here are my three cents on how to use the book to your greatest advantage.
- Take notes right in the book. There are so many great ideas in the book, that you?re going to start generating thoughts right away. For example, in my copy, I made a note on page 128 about networking with other bloggers. That had never occurred to me. And I?ve acted on it already
- Check out Liz?s blog, at www.smartnetworking.com. We can all use some reinforcing boosters - and it?s free.
- If the shoe fits, share it! Absorb some of the lingo and share with your friends and colleagues. For example, on page 17, she acknowledges ?Feeling awkward is normal. Before a skill can become second nature to the point that experts call `unconscious competence,? you?ll often have to stumble through a period of ?conscious incompetence.? Perfectly true, perfectly stated. For example, I?ve been avoiding Facebook, but after reading what Liz says about it, have reached out to a colleague to guide me through my ?conscious incompetence? phase.
If it motivated me, I'm sure you'll find some valuable, and palatable nuggets as well!
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