Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone by Mitch Joel
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(Hardcover)
- Pub. Date: September 2009
- 304pp
- Sales Rank: 38,575
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Product Details
- Pub. Date: September 2009
- Publisher: Grand Central Publishing
- Format: Hardcover, 304pp
- Sales Rank: 38,575
- ISBN-13: 9780446548236
- ISBN: 0446548235
Synopsis
Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.
The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.
This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.
Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media.
Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.
Publishers Weekly
A digital marketing maven who parlayed a podcast into a thriving career, Joel extends the notion of human interconnectedness by six degrees to the virtual world. With abundant Internet social networking sites and mobile texting, “we are all intrinsically connected,” he argues in this accessible primer to capitalizing on connections to increase brand awareness. New breeds of entrepreneurs are being created daily, he asserts, using free publishing tools available on the Internet to create brands and develop audiences on a scale that rivals the biggest firms in the world. Joel cites such success stories as Gary Vaynerchuk of Wine Library, who transformed his parents' New Jersey liquor store from a $4 million business to a $45 million one in five years by connecting to Facebook and Twitter and creating a video podcast to lure customers. More than a mere collection of inspirational case studies, the book offers practical advice, from choosing a catchy blog name to tips on Web presentation. Joel has created an eminently readable guide to harnessing the various tools available across the virtual landscape. (Sept.)
More Reviews and RecommendationsBiography
Mitch Joel is President of Twist Image - an award-winning Digital Marketing and Communications agency. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada's Top 40 Under 40.
Customer Reviews
SPOS- Exciting Read, easy, to the point, extremely useful for those looking to capatlize in the onliby EricUngs
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October 24, 2009: Mitch Joels' blog, Six Pixels of Separation, is a blog where I make a daily effort to make sure to read or listen to his latest posts. He has such an insightful mind and the conversations that derive from it are extremely interesting, and quite humorous. Through my interaction with his blog it made my reading experience that much more exciting.
He is a journalists at heart who now lives in the advertising/marketing world. His book takes a look at how your business (entrepreneur, small, medium, or large), or personal brand can capitalize using free online tools. Through social networks, blogging, bookmarks, RSS, etc. allows brands to create a community around their product or industry. He stresses the importance of humanizing your online presence by engaging and interacting in the conversation. Being authentic, trustworthy, and allowing for your customer to absorb something of value closes that gap between you and your customer through a much more intimate connection. Monitoring your brand's presence is as important as engaging. Being able to take a negative comment and reach out in a timely manner with utmost sincerity for their experience, will allow your brand to gain respect and trust. I'd definitely recommend this book to any business owner, entrepreneur, one building their personal brand, or any marketer who wants to better understand this space and it's channels. The structure, the voice that's portrayed and the use of real world examples puts this read at the top of my SM and business book lists. As you read this book ideas will begin to flow on how to improve your brand's online presence.Getting online is easy - but what are you going with it?by Squarepegcoach
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October 15, 2009: Usually for me, there is one book that I read each year that I would say to anyone "It's a must read" - for 2009 this is THE book. With some books I buy they are hard to pick up again - with Six Pixels of Separation I found it hard to put down - in face I have started to already read it again! This book will go on my list of resources that I expect every client to read and implement as part of their personal branding development.
Mitch Joel of Twist Image has written a book on the importance of online brand building and digital marketing that should appeal to every business owner and marketer, because there are tips, resources and tools that we all can use. But it goes beyond just being for the service professional or entrepreneur, much of what Mitch talks about can be easily translated to anyone looking to manage their personal brands in a digital age. What I particularly enjoyed was Mitch's writing style and layout of the book. An ex-journalist can be as much a curse as a blessing, but Mitch has been blogging and podcasting for over 5 years. The content and value that he provides almost daily in those mediums has transferred so well in to the book and he has interspersed this with real life examples of his own learnings (he admits he has not done it all correctly) and also has many insights in to the way that others have built and developed their brands. Bottom line is that if you are not involved in social media, web 2.0 or any other 'new form' of connecting then Mitch almost pleads that you have to be - no question, no excuses, no option. He makes strong cases for even the smallest of business to be there and benefit from their involvement, with a very heavy emphasis that it's not about marketing and advertising, but collaborating and connecting with your customer and potential customers. Do not put this book on a 'one day I will read this' or buy it and then add to the pile by your bedside. Put all those other books, articles, magazines etc you are reading to one side and invest your time in a book that will shift your thinking, challenge your beliefs and cause you to take action not out of fear of missing out or being too late but out of excitement for the opportunity and the sheer fun of it all. As the title says - "Everyone is Connected, Connect Your Business to Everyone"
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