Selling to Anyone Over the Phone by Renee P. Walkup, Sandra McKee (With), Karen Robinson (Foreword by)

Synopsis

The phone is the most important tool most sales professionals will ever use, especially now that companies are cutting back travel budgets and other sales-related expenses. But few sales professionals have ever had any real training in how to sell over the phone; at most they are given a script and some talking points. Effective phone selling means tailoring the approach to each individual customer, and Selling to Anyone Over the Phone shows how to do it much better. This priceless tool will help salespeople:

* build rapport
* identify and adapt to personality types
* generate excitement about a business or product
* listen for information that will lead to a sale
* control voice inflection and tone
* consistently close more deals over the phone

Customers are busier than ever and are being more and more selective in their purchases and business relationships. In a clear, reader-friendly tone, Selling to Anyone Over the Phone shows sellers how to develop truly exceptional phone skills and close more sales faster.

Biography

Renee P. Walkup (Dunwoody, GA) is a sales and sales-management consultant with seventeen years of experience. She is a course facilitator at the American Management Association, a popular public speaker, and the leader of SalesPEAK, a sales performance organization. Sandra McKee (Sugar Hill, GA) is a professional coach, a motivational speaker, and a professor at DeVry. She has written articles for Small Business Opportunities and is the author of three books.