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(Hardcover)
Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from Ziglar on Selling.
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April 08, 2007: Ziglar is one of my all-time favorite authors and motivational speakers. This book is one of the better ones. For more on cold calling techniques, I suggest 'Dead Guys Don't Buy' by E.R. Carpenter.
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September 01, 2006: Seldom is a book as aptly named as Selling 101. This is a true primer on the ABC?s of selling. Author and sales expert Zig Ziglar walks you through the sales process, teaching you how to find prospects, overcome 'call reluctance,' pose the right questions and ask for the order. He touches on all of the fundamentals, using examples from his experiences to illustrate his main points. His brief, concise prose is easy to understand and even easier to incorporate into your sales practices. The seasoned sales professional will not find anything new in this basic textbook, but we recommend it to anyone who is new to selling, particularly if you lack a mentor to give you this kind of guidance. This handy manual will provide know-how that is usually gained only by experience in the field.