Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! by Paul Gillin
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(Paperback)
- Pub. Date: November 2008
- 256pp
- Sales Rank: 69,434
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Product Details
- Pub. Date: November 2008
- Publisher: Linden Publishing
- Format: Paperback, 256pp
- Sales Rank: 69,434
- ISBN-13: 9781884956850
- ISBN: 1884956858
Synopsis
Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
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Do read [this book] in the hope that you will gain an understanding of your condition, and that you may find the courage to join a local support group in your area.
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Social Media Marketing - Broken Down and Easily Digestedby Fredrickson_Amy
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April 01, 2009: As someone just beginning to explore the world of social media marketing, I found this book incredibly helpful. From the structure to the tone to the real life anecdotes, this book has been a great introduction to this new medium and will serve to be a great resource moving forward.
I felt the structure of the book flowed nicely, leading marketers through the logical process of engaging in social media. Gillin begins with the research and information gathering stage-learning to understand what and who is out there. He then discusses the importance of finding your audience and determining your topic, content and voice to be able to continuously engage that audience. He rounds out the conversation by explaining the nuances of measuring the impact of a social media campaign and reflecting on the changes marketers have faced and will continue to face.The conversational tone of the entire book not only made it an easy read, but it also proved a major point that Gillin was making throughout the book-when using social media, it is all about finding and speaking with your own voice. He was able to speak to beginners without skimping on the details-an excellent exercise for those involved in social media conversations.Though the structure was logical and the tone was appealing, the most helpful and relevant aspect of the book for me was the collection of anecdotes sprinkled throughout. Gillan consistently provided real life examples of the platforms, ideas and caveats about which he wrote. The combination of success and horror stories help to define the boundaries of how and where to run a social media campaign. While there is quite a bit that can be taken away from this book, the learnings that most resonated with me were:-You need to be able to lose control. Get rid of the sales pitch and make it a conversation. I work at an advertising agency, where we are used to creating a perfected campaign with the carefully chosen copy and imagery. When it comes to social media, you do not have the luxury of being able to control all of these elements.-The definition of "viral" is relative. Going "viral" means different things to different companies and you don't necessarily need a million views for a campaign to be deemed a success-you just need to hit your target audience. -It is important for everyone in an organization to be involved in (or at least aware of) a social media campaign in one form or another. Traditional advertising is created and then sent out. Social media is something that needs to be continuously updated and maintained by the organization itself. In all, this is a great book to read if you do not have any experience in social media marketing. It is certainly a resource that I will reference as I continue to explore the world of social media.Succinct, humorous and timely...by KKeene
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April 01, 2009: Too often, those of us on technology marketing teams fall into the trap of spending far too much time focusing on our own social media tools, technologies and strategies - and not enough time on the bigger picture of the dramatic implications of the social media advances happening all around us. I've found Paul Gillin's "Secret's of Social Media Marketing" to be a much-needed 'heads up', a step-by-step common sense blueprint for anyone who's moving, at whatever speed, into this vast, powerful communication phenomenon. Paul's style is relaxed and conversational as he draws the reader in, page after page, with often humorous anecdotes of the successes and failures of companies as they implement social marketing strategies - all ending with a what to do - and more importantly what not to do - moral to the story. Not only are the social media giants like FaceBook, YouTube and Digg are a part of his conversation but equal billing is given to the niche players like StumbleUpon, Reddit and Squidoo.
My advice? Grab a copy, and one for a colleague. You might even be surprised by a mention of a project that you're involved in - as I was!
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