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(Hardcover)
In Secrets of the Great Rainmakers you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular.
Jeffrey gets to the heart of the matter, and condenses years of hard-won wisdom into memorable chapters guaranteed to increase sales. They've already been proven! Among the secrets, you'll find:
-Rainmaker Mottos
-Prepare to Be Lucky
-Why Customers Want to Give Referrals
-Relationships Are Bunk
-Take the Word “Price” Out of Your Vocabulary
-The Sales Prioritization System
Jeffrey J. Fox has published six bestselling business books, including How to Become a Rainmaker and How to Become CEO. The founder of Fox & Company, a premier marketing consulting firm, he has been named “Outstanding Marketer” by Sales and Marketing Management magazine, the National Industrial Distributors Association's “Outstanding Marketer,” and the Connecticut American Marketing Association's “Marketer of the Year.” He has held senior marketing positions at several international companies and is a sought-after speaker to senior executives. A graduate of Trinity College, he holds an MBA from Harvard Business School. He lives in New Hampshire and has offices in Chester, Connecticut.
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April 03, 2007: This is a short, nifty sales training primer presented in an informal style. It consists of some 44 chapters with each chapter averaging three or four pages in length. Each chapter uses selling situations to illustrate a marketing principle or lesson. The book is jam-packed with techniques and tools great salespeople use to place themselves in the uppermost tier of the sales profession. Some topics covered include prospecting, appointment-setting, overcoming sales objections, closing orders, and evaluating business relationships. While covering these and other selling topics, the author dissipates long-held, unproductive selling procedures. Fox, a marketing consultant, has done a superb job in distilling successful selling concepts and practices from what he considers the great rainmakers or marketers. The book?s basic premise is to educate the salesperson so that he can educate the prospect or buyer. The author firmly believes that it?s the lack of information on the buyer?s part that presents the greatest deterrent to making a sale.
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April 05, 2006: Sales pro Jeffrey J. Fox?s book is informative, inspirational, short and easy to read - a powerful package for sales professionals or sales managers, particularly those who need to build expertise and experience. Fox focuses on how a determined sales representative can transform himself or herself into a 'Rainmaker,' an unbeatable, successful salesperson. Each chapter contains a central idea, such as how to get a sale, how to get an appointment or how to present proposals. Short examples scattered throughout the book show how real rainmakers earned their stripes. This accessible book should be part of any salesperson?s background or refresher reading list. We also recommend this book to sales managers and trainers, and to staffers who meets customers on the front lines. After all, everyone wants to know how to make it rain.