Search Engine Optimization All-in-One Desk Reference For Dummies by Bruce Clay, Susan Esparza

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(Paperback)

  • Pub. Date: May 2009
  • 768pp
  • Sales Rank: 22,413

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    Product Details

    • Pub. Date: May 2009
    • Publisher: Wiley, John & Sons, Incorporated
    • Format: Paperback, 768pp
    • Sales Rank: 22,413

    Synopsis

    If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start!

    Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content.

    • Book I explores how search engines work and which ones offer the best exposure
    • Learn to develop a keyword strategy and be competitive with Books II and III
    • Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience
    • Tips in Book VI show how to line up relevant links for a better search showing
    • Book VII shows how to get more from your server and content management system
    • Discover how to measure your site’s success in Book VIII
    • Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
    • Use SEO and Book X tips to build your brand

    With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

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    Biography

    Bruce Clay is a professional consultant on search engine optimization. He's a nationally recognized resource for Web site promotion tactics and tools, and his Web site, www.bruceclay.com, is mentioned in the online User's Guide to the Internet. Susan Esparza is a senior editor for bruceclay.com.

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