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Textbook (Paperback - New Edition)
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January 09, 2008: Without a moderately strong background in behaviorism, this book will be a very difficult read. For those that do have the background, this book will only further your understanding of behaviorism and it's applications to human behavior (as opposed to drawing conclusions out of non-human animal research). Skinner gives many examples of every day things and explains them in behavioral terms, which is fascinating to read and to start thinking about things in a new way. Highly recommended to anyone interested in behaviorism.