Synopsis

Full-color, completely current, and packed with practical applications, the Seventh Edition of RETAILING puts students on the inside track to success in the fast-moving retail industry. RETAILING is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market-leading text endorsement by the National Retailing Federation. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Dunne, Lusch, and Carver bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style enlivened by full-color pictures and illustrations. RETAILING emphasizes the impact of technology and the Internet, as well as giving solid coverage to international topics and issues unique to service providers. The text also includes a thorough, integrated study guide with review questions, writing and speaking exercises, cases covering diverse retail operations, a computer spreadsheet case, and more. In addition, "Planning Your Own Retail Business" exercises focus on problems small business managers and owners face in day-to-day operations, helping students appreciate the financial impact of retail decisions. This engaging, reader-friendly text vividly illustrates how fun, exciting, challenging, and rewarding a career in retailing can be, even while helping students hone their skills and creativity to stay ahead of the competition and navigate an ever-changing economic environment.

Biography

Patrick M. Dunne, who recently retired from the Rawls School of Business at Texas Tech University, received his Ph.D. in marketing from Michigan State University and his B.S. from Xavier University. In more than 40 years of university teaching, Dr. Dunne taught a wide variety of marketing and distribution courses at both the undergraduate and graduate levels. In addition to his tenure at Texas Tech, Dr. Dunne has taught at Michigan State University, Drake University, and the University of Oklahoma, and he has been honored throughout his career with several university teaching awards. His research has been published in many of the leading marketing and retailing journals, and he has authored more than 20 books, many of them with RETAILING, Seventh Edition, co-author Robert F. Lusch. Dr. Dunne's books have been printed in seven languages. Dr. Dunne has served as Vice President of both the Publications and Association Developmental Divisions of the American Marketing Association, and he has been an active consultant to retailers ranging from supermarkets to shopping malls.

Robert F. Lusch holds the Jim and Pamela Muzzy Chair in Entrepreneurship at the Eller School of Management, University of Arizona. Dr. Lusch received his Ph.D. in business administration from the University of Wisconsin and his M.B.A. and B.S. from the University of Arizona. Dr. Lusch's expertise is in the area of retailing, entrepreneurship, marketing strategy, and distribution systems. He has served as the editor of the Journal of Marketing and is the author of more than 150 academic and professional publications, including 18 books. The Academy of Marketing Science awarded Dr. Lusch its Distinguished Marketing Educator Award, and the American Marketing Association has twice presented him the Harold Maynard Award. Dr. Lusch has served as President of the Southwestern Marketing Association, as well as Vice President of Education, Vice President of Finance, chairperson, and trustee of the American Marketing Association. He has also actively consulted with many retail organizations and was instrumental in the development and guidance of three enterprises that became Inc. 500 firms.