Retailing by Patrick M. Dunne, Robert F. Lusch

Product Details

Synopsis

For this fifth edition of a text for undergraduates, Dunne (business, Texas Tech University) and Lusch (management, University of Arizona) have incorporated material on the impact of the Internet and changes in the world's economic systems, along with boxes on recent retailing activity, the impact of new technologies, and innovations in the field. Focus is on material that someone entering the retailing field needs to know, with simple explanations and examples. Learning features include review, discussion, and sample test questions, as well as writing and speaking exercises, retail projects, cases and questions, and exercises in planning a retail business. Annotation ©2004 Book News, Inc., Portland, OR

Biography

Patrick Dunne, an Associate Professor at Texas Tech University, received his M.B.A. and Ph.D. in Marketing from Michigan State University and his B.S. from Xavier University. In over 30 years of University teaching, Dr. Dunne has taught a wide variety of Marketing and Distribution courses at both the undergraduate and graduate levels. His research has been published in many leading marketing and retailing journals. In addition, he has authored nine books. Dr. Dunne was the first academic to receive the Wayne A. Lemburg Award for "Conspicuous Individual Accomplishments" from the American Marketing Association. Dr. Dunne has also been honored with several University teaching awards. Previously, Dr. Dunne served as Vice President of both the Publications and Association Developmental Divisions of the American Marketing Association. Professor Dunne is an active consultant to a variety of retailers, ranging from supermarkets to shopping malls.

Robert F. Lusch is a Distinguished University Professor and Dean of the M. J. Neeley School of Business at Texas Christian University. Previously he served on the faculty of the University of Oklahoma for 24 years where he held the Helen Robson Walton Chair in Marketing Strategy and was George Lynn Cross Research Professor. A prolific author, he has published 16 books and over 150 articles and is best recognized for his work in marketing and retailing strategy. In 1996 he received the Harold Maynard Award for Theoretical Contributions to marketing literature and in 1997 was named the Distinguished Marketing Educator of the Year by the Academy of Marketing Science. He is also the past editor of the Journal of Marketing, which is the oldestacademic journal in Marketing (founded in 1936), and past chairperson of the American Marketing Association, the largest professional Association of Marketing Educators and Practitioners in North America.