Synopsis

Thirty years ago, Jack Trout and Al Ries wrote Positioning: The Battle for Your Mind. It has since been called one of the hundred best business books of all time.

While "Positioning" has become an important concept in business, its twin has been quietly residing in the original book, receiving little attention.

The twin's name is "Repositioning," and it's time for this concept to emerge. There are three reasons: competition, change, and crisis.

So you've mastered the art of marketing. You've positioned your company, branded your product, and targeted your consumer. Unfortunately, in today's economy, that's not enough. You need Repositioning.

A brilliant new approach to consumer psychology and corporate identity, this groundbreaking- and game-changing-guide shows you how to...

Rethink your current marketing

Refocus your consumer branding

Reassess your company's strengths

Reposition your corporate identity

Reclaim your competitive edge

Biography

Jack Trout is president of Trout & Partners, a worldwide marketing firm with headquarters in Connecticut and offices in 13 countries. With Al Ries, he coauthored the marketing classic Positioning and the bestsellers

Marketing Warfare and The 22 Immutable Laws of

Marketing. Trout’s books have been translated into

16 languages, including the BusinessWeek bestseller

The New Positioning. You can visit his Web site at

www.troutandpartners.com.

Steve Rivkin is a naming expert with Trout & Partners

and coauthor of three books with Jack Trout. He is founder

of Rivkin & Associates LLC, a marketing and communications

consultancy in Glen Rock, N.J. Visit Steve at

www.rivkin.net.