Synopsis

Because learning communication is a prerequisite for success, this text applies the concept of writing and speaking to business communication. It integrates basic skills, intellectual inquiry and specific topics of communication applicable to the professional world. New material on using the techniques of writing, speaking, and interpersonal communication to make meetings more productive includes checklists to help prepare for and run meetings and a section on managing difficult personalities. Information databases are covered as new research tools, which can increase productivity, accuracy, and credibility.