Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money by Ken Burnett, Jennie Thompson (Foreword by)

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(Hardcover - REV)

  • Pub. Date: August 2002
  • 384pp
  • Sales Rank: 290,848

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    Product Details

    • Pub. Date: August 2002
    • Publisher: Wiley, John & Sons, Incorporated
    • Format: Hardcover, 384pp
    • Sales Rank: 290,848

    Synopsis

    Fundraising consultant Burnett presents a guide to fundraising for nonprofit organizations. His philosophy is based on understanding the wants and needs of the donor and achieving trust through communication. The strengthening of relationships through involving the donors in the work of the organization or otherwise rewarding them is discussed. The possibilities for bequest marketing are also explored. Annotation c. Book News, Inc., Portland, OR

    Booknews

    Fundraising consultant Burnett presents a guide to fundraising for nonprofit organizations. His philosophy is based on understanding the wants and needs of the donor and achieving trust through communication. The strengthening of relationships through involving the donors in the work of the organization or otherwise rewarding them is discussed. The possibilities for bequest marketing are also explored. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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    Biography

    Ken Burnett is a lecturer and consultant on fundraising and communications for nonprofit organizations worldwide. He is director of Burnett Works Limited, The White Lion Press Limited, and Team Mailing Limited and is also chairman of the board of trustees for ActionAid- Britain's third largest international development agency. Burnett speaks at seminars and workshops throughout the world and has written and cowritten three books on fundraising communications and marketing, including Friends for Life: Relationship Fundraising in Practice (1996). Ken Burnett can be reached at www.kenburnett.com.

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