Reinventing Comics: How Imagination and Technology Are Revolutionizing an Art Form by Scott Mccloud

From the Publisher

In 1993, Scott McCloud tore down the wall between high and low culture with the acclaimed international hit Understanding Comics, a massive comic book that explored the inner workings of the world's most misunderstood art form. Now, McCloud takes comics to the next level, charting twelve different revolutions in how comics are created, read, and perceived today, and how they're poised to conquer the new millennium.

Part One of this fascinating and in-depth book includes:

• The life of comics as an art form and as literature
• The battle for creators' rights
• Reinventing the business of comics
• The volatile and shifting public perceptions of comics
• Sexual and ethnic representation on comics

• The intricacies of digital production
• The exploding world of online delivery
• The ultimate challenges of the infinite digital canvas

Garry Trudeau

In one lucid, well-designed chapter after another, he guides us through the elements of comics style and...how words combine with pictures to work their singular magic. When the 215-page journey is finally over, most readers will find it difficult to look at comics in quite the same way ever again.— New York Times Book Review

Library Journal

This is an exceptional book (in comic format) of ideas presented as a reader-friendly theoretical lecture--and it may just be the blueprint for the very future of the comics industry. McCloud, author of Understanding Comics, a classic exploration of how this unique art form actually works, now uses his impressive insight and admirable clarity to map out "12 revolutions," which, he believes, need to take place for comics to survive and finally be recognized as a legitimate art form. The topics progress from the oldest of comic-related arguments (seeking respect) to the use of computer technology to renew and expand its audience. These brilliantly presented discussions concern comics as literature, comics as art, creators' rights, industry innovation, and public perception, among other topics. McCloud's arguments are strong, factual (he recaps the evolution of the comics industry and the Internet to support his theories), and persuasive. He describes the comic as a "misunderstood, squandered idea...that seems increasingly obscure...[and] small...like an atom...waiting to be split." After reading this treatise, I agree. Strongly recommended for all public and academic libraries.--Chris Ryan, New Milford, NJ Copyright 2000 Cahners Business Information.\

What People Are Saying

Matt Groenning
If you've ever felt bad about wasting your life reading comics, then check out Scott McCloud's classic book immediately. You still might feel you've wasted your life, but you'll know why, and you'll be proud.—(Matt Groenning, Creator of The Simpsons)

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