Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki

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(Hardcover)

  • Pub. Date: October 2008
  • 496pp
  • Sales Rank: 54,408

    Reader Rating: (3 ratings)

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    Product Details

    • Pub. Date: October 2008
    • Publisher: Penguin Group (USA) Incorporated
    • Format: Hardcover, 496pp
    • Sales Rank: 54,408

    Synopsis

    Venture capitalist and entrepreneur Guy Kawasaki, the author of the bestselling The Art of the Start, has compiled his best wit, wisdom, and contrarian opinions to show listeners how to ignore fads and foolishness while sticking to commonsense practices.

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    Biography

    Guy Kawasaki, author of "The Macintosh Way, " is the former director of software product management at Apple Computer, Inc. He later started a Macintosh software company and is currently a marketing consultant and columnist for "MacUser Magazine." He has a BA from Stanford University and an MBA from the University of California at Los Angeles.

    Customer Reviews

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    • Ratings: 3Reviews: 2

    The Guy Kawasaki Interviewby RYG

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    August 24, 2009: Guy speaks openly and honestly about this book, and his current ventures in an August, 2009 BusinessCast Podcast interview. Check out the 15 minute special here: http://bit.ly/1rYrd

    Guy Kawasaki strikes againby RossFelix

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    November 10, 2008: Yet another fantastic "Course in Entrepreneurship" by Mr. Kawasaki. I've read two of his other books, and am glad that I have them to review to while working on my startup. Many authors fall in the category of "I couldn't do X, so I'll write about X instead." Guy has forgotten more about entrepreneurship and venture capital than most people will ever know. His books have already enabled me to sidestep more than a few pitfalls in the process. His prose is simple to understand, and the messages taught in the book are approachable.

    If you intend to start up your own business -- don't bother unless you read this book first. The lessons learned will not only save you weeks or months of effort, they will enable you to develop a much better company ready to take on the world.

    I look forward to his next book -- whenever that might be.

    I Also Recommend: Rules for Revolutionaries, The Art of the Start.