List Price

$29.95

Textbook Details

  • ISBN:
    1591842239
  • ISBN-13:
    9781591842231
  • PUB. DATE:
    October 2008
  • PUBLISHER:
    Penguin Group (USA) Incorporated
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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki

$29.95 List Price
  • Overview
  • EditorialReviews
  • CustomerReviews
  • Features
  • marketplace

Customer Reviews

Guy Kawasaki strikes againby RossFelix

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Yet another fantastic "Course in Entrepreneurship" by Mr. Kawasaki. I've read two of his other books, and am glad that I have them to review to while working on my startup. Many authors fall in the category of "I couldn't do X, so I'll write about X instead." Guy has forgotten more about entrepreneurship and venture capital than most people will ever know. His books have already enabled me to sidestep...

Common-sense techniques to keep your new business thriving.by RolfDobelli

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Entrepreneurs face terrible odds. Conceiving a new idea for a business and raising the start-up funds is hard. Executing your business plan is harder. "The reality of most businesses is that after a short honeymoon period.everything seems to go wrong." The typical new business encounters problems such as slumping sales, unexpected expenses and personnel issues. Limited support from venture capitalists,...

The Guy Kawasaki Interviewby RYG

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Guy speaks openly and honestly about this book, and his current ventures in an August, 2009 BusinessCast Podcast interview. Check out the 15 minute special here: http://bit.ly/1rYrd

Overview -

Reality Check

Product Details

  • Pub. Date: October 2008
  • Publisher: Penguin Group (USA) Incorporated
  • Sales Rank: 831,523

Synopsis

"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.

Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."

Biography

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, “Boot Camp for Start-ups,” around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.