Synopsis

Petros Iosifidis investigates the challenges that Public Television (PTV) broadcasters in Western European countries encounter in a competitive digital broadcasting environment and looks at the policies and strategies that these broadcasters are adopting in order to remain accountable, competitive and efficient. By looking at a number of large and small PTV broadcasters, the book reveals the different policies and strategy patterns that exist across Europe and uses European experience to propose workable strategies to be adopted by national PTV broadcasters.

Biography

PETROS IOSIFIDIS is Lecturer and Director of the MA in Communications Policy Studies at City University, London, UK. He is co-author of European Television Industries and has published extensively in journals.