Public Relations Writing: The Essentials of Style and Format by Thomas H. Bivins
BUY IT NEW
- $74.75 List price$66.61 Online price$59.95 Member price(Save 19%)Limited Time Offer! Everyone receives the Member Price on books.
See Details
Reserve it at BN.com & pick it up in 60 minutes at your local store.
Enter a zip code
Textbook (Paperback - REV)
- 400pp
- Sales Rank: 109,578
Textbook Information
- ISBN-13: 9780073511924
- Edition Description: REV
- Edition Number: 6
- Pub. Date: June 2007
- Publisher: McGraw-Hill Companies, The
Buy it Used: 14 copies from $43.15 See All Available
Customers who bought this also bought
Product Details
- Pub. Date: June 2007
- Publisher: McGraw-Hill Companies, The
- Format: Textbook Paperback, 400pp
- Sales Rank: 109,578
- ISBN-13: 9780073511924
- ISBN: 0073511927
- Edition Number: 6
- Edition Description: REV
Synopsis
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
loading...
loading...
loading...