Synopsis

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.

Biography

Jill Treadwell has 30 years experience in publications and public relations. She has managed PR campaigns for the US and international companies as well as for non-profit and educational organizations. She has a background in both writing and design and has specialized in annual reports, newsletters, brochures, and proposals directed at state and federal procurement agencies.

In addition to maintaining a private public relations consulting practice, she currently teaches public relations, public relations writing and other writing courses in both classroom and online settings at Westfield State College.

Donald Treadwell is a professor in the Department of Communication at Westfield State College since 1987. He currently teaches public relations and media writing; public relations for undergrad/grad courses; organizational communication; communication research; honor courses in science communication and in health, medicine and the media. He serves as an internship program coordinator and a division of graduate and continuing education advisor. His publications include Public Relations Writing: Principles in Practice, and has several forthcoming books including Public Relations Writing: Updated Version; Public Relations Writing, Principle in Practice 2/e and a workbook to accompany the 2nd edition. He has also written many scholarly article for several journals; consulted for the mass communication field; and as a speaker for governmental/ institutional functions. He is a member of the NCA, ICa and CIOS.