Public Relations Cases: International Perspectives by Barbara Desanto, Danny Moss

From the Publisher

This unique collection of contemporary international public relations case studies offers in depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations.

Booknews

These 20 case studies highlight the effective use of public relations strategies and techniques in a variety of organizational contexts. They discuss corporate identity change, global reputation management, crisis management, strategic alliances, international branding, market entry, mergers, and business-to-business communication. The cases are drawn from the United Kingdom, Norway, Sweden, Spain, South Africa, Canada, and the United States. They reflect the experiences of companies like Shell, BBC America, Worldcom, PriceWaterhouseCoopers, and Marks & Spencer. Distributed by Taylor and Francis. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

• ISBN: 0415234263
  
• ISBN-13: 9780415234269
• Format: Textbook Paperback, 216pp
• Publisher: Routledge
• Pub. Date: November 2001
• Edition Description: Older Edition
• Edition Number: 1
• Sales Rank: 231,513

• Table of Contents

Table of Contents